At this year’s International Floriculture Trade Fair (IFTF 2025) in Vijfhuizen, Red Lands Roses presents a story of growth built on purpose and responsibility. For nearly three decades, the Kenyan grower has earned recognition for producing premium roses that reach markets and celebrations worldwide. Yet behind every stem is a deeper belief that success must serve both people and the planet.
Red Lands Roses will be showcasing Kenyan excellence at booth D4.08.
Empowering People, Enriching Community
Red Lands Roses has placed sustainability at the heart of its operations. The farm runs on solar power, generating 450 kilowatts of clean energy that supports daily production. Its closed irrigation system ensures that every drop of water is recycled, resulting in significant savings while protecting the environment. Plastic packaging has been replaced with biodegradable paper sleeves certified by the Forest Stewardship Council, and since 2020, the company has continued to monitor and offset its carbon footprint. Each of these steps demonstrates how environmental care and commercial excellence can progress together.
The company’s values extend beyond the greenhouse. More than one thousand employees benefit from a workplace that values dignity, stability, and opportunity. Programs supporting school fees, private medical insurance, and on-site healthcare have made a tangible difference for families. Staff receive balanced meals each day, and gender equity initiatives continue to open doors for women across departments. These efforts show a commitment not only to productivity but also to the well-being of the people who make the business possible.
An Invitation to Experience Kenyan Excellence
Through its presence at IFTF 2025, Red Lands Roses shares a vision of floriculture shaped by integrity and shared growth. The company’s journey proves that when innovation is rooted in care, beauty can thrive alongside sustainability and community progress.
At booth D4.08, you will learn what sets Red Lands Roses apart, what makes their roses exceptional, and selection and growing strategies. Their incredible team, comprised of Disha, Prisca, Bart, and Irene, among others, will be ready to welcome you.
