Celebrating an anniversary is always extraordinary. But not any anniversary... This week in Bogotá, Alexandra Farms celebrated an important achievement: 20 years in the rose business. The company invited partners, clients, and key contributors from the floral industry for a breakfast that was part celebration, part reflection, and very much a look toward the future.
Stories from the Heart of Alexandra Farms to Celebrate Their 20th Anniversary
Throughout the morning, the atmosphere was relaxed but full of purpose and gratitude while giving thanks for the kind and hard-working team behind every rose grown at the farm. Founders and members of the leadership team shared stories of the early days — how Joey Azout, the founder of the company, grew from modest beginnings into a name recognized across markets.
He was specifically acknowledged for his enthusiasm, passion, creativity, integrity, transparency, and collaborative approach. He is praised for helping resolve disagreements toward common goals and was described as generous and warm in spirit.
Additionally, guests heard about the careful and arduous work that entails each rose variety, especially garden roses, which have become a signature of the Colombian company. The team emphasized the mix of tradition and experimentation that has kept their roses in demand for two decades.
Collaboration was another running thread of the breakfast. Alexandra Farms’ success, they noted, wouldn’t have been possible without strong partnerships. From growers and distributors to floral designers and retailers, the company has built a network that values trust, quality, and mutual growth. Several attendees commented on how the company’s relationships have helped strengthen the broader industry in Colombia and beyond.
From Bogotá to the World, and Back Home
The reach of the farms' roses is bigger than most people realize. Guests at the breakfast heard how their flowers have appeared at weddings and celebrations in Tokyo, St. Petersburg, Amsterdam, Paris, London, and New York. But it was important to emphasize that the most important part is not just about where the roses go but about the people behind them. The company has created a credit union for employees, helping with health, education, and everyday costs, so their team can make choices with real independence.
They shared numbers too: 258 men and 248 women have steady, dependable jobs that give them security. One story caught everyone’s attention — Elizabeth’s daughter, Laura, now a doctor in the emergency room of a nearby hospital, a tangible sign of what the farm’s support can make possible. Even longtime international partners, like representatives from Holland’s Parfum Flower Company, came despite busy seasons and personal commitments, talking fondly about decades of selling garden roses together and the kind of relationship that feels more like family than business.
Smart, Responsible, Sustainable Is The Way Forward
Sustainability also played a prominent role in the conversation. The team spoke about the ways they work to reduce waste, manage resources responsibly, and maintain high standards without compromising the environment. It was clear that sustainable practices are a strong talking point and a guiding principle that shapes operations every day.
As the breakfast wrapped up, the focus turned to the next chapter. Alexandra Farms has plans to continue developing innovative rose varieties, expand into new markets, and invest in research to meet evolving consumer preferences. The message was simple but powerful. 20 years is a milestone, not a stopping point, for the best is yet to come.
For those in attendance, the event offered both recognition and inspiration. It was a moment to appreciate what has been achieved, to acknowledge everyone who has contributed along the way, and to look ahead with optimism and determination. Being together to celebrate the people, partnerships, and the vision that continues to drive the company forward was one of the year's highlight events.
