Outstanding quality has always been a key factor, and now the tech-savvy innovation takes it one step further. Introducing Rose Jumilia, who is redefining bouquets today, and how you can incorporate her unique style into your floral designs.
Rose Jumilia – A Modern Romance With a Timeless Appeal
The appeal of two-tone roses has evolved from a trend to a foundation for contemporary design. Rose Jumilia’s classic white base offers designers a versatile canvas - elegant for weddings, editorial shoots, and luxury arrangements, yet robust for everyday installations. Florists around the world are rediscovering how its fading edges and generous bloom shape the qualities you want to look for in a wedding bouquet.
A Blend of Heritage and Innovation
J&K Rosa is a family-driven cultivation legacy and a proud grower of this beauty. Koen Meewisse, who leads the team, embodies a lineage that began with his grandfather and father. Since 1973, this multi-generational passion has translated into a brand that florists worldwide associate with quality and consistency. Rose Jumilia has developed into a cornerstone of their catalog, celebrated for its shape, color, clarity, and reliable vase life.
According to Koen, Rose Jumilia stands out from other Roses by her quality and distinctiveness on several levels:
"Jumilia is exceptionally good in growth and disease resistance, has a large bloom even in warm weather, and has a unique color with its luxurious-looking red edge. Rose Jumilia is favored by both consumers and florists over other bi-colored roses due to its beautiful bloom form and the pink edge, which is very nicely defined around the edge of the blossom - something no other variety has!''
The operation is powered by a dedicated crew of about twenty-five people who effectively keep Koen’s high standards. Regularly planted beds ensure fresh growth, so you’re always working with prime material. This commitment to renewal means you can design with confidence, knowing you’re sourcing from a house that prioritizes top-tier blooms year after year.
Modernizing Quality Control: AI in the Sorting Process
A leap into the future is underway at J&K Rosa. Assisted by AI, pictures taken from the sorting line are guiding quality decisions. The system is being trained to recognize blooms that don’t meet 100% perfection, flagging them for further inspection. Koen notes that early results are expected in the coming weeks, signaling a smarter, more consistent supply chain – one that helps you deliver consistently flawless arrangements to your clients.
Two Offerings, One Goal: The Very Best Rose
In the Rose Jumilia lineup, there is a distinction between two options that meet different needs, yet both share the same core goal: premium quality. Florists and customers alike seek the 'best' in the green sleeve A1 and the 'very best' in the pink sleeve A1 XL, for their most refined pieces. Rose Jumulia delivers on that promise with its classic white-to-edge transition and unmistakable edge color.
Design Ideas: Using Rose Jumilia in Contemporary Floristry
- Accent edges for focal blooms: Let the edge line define the stand-out bloom in a minimalist arrangement — pair Jumilia with solid whites or soft neutrals to let the border pop.
- The two-tone centerpiece: Create a circular or radiating bouquet where Jumilia centers the design, its edge guiding the eye toward other pink and white florals.
- Scent and texture balance: While Jumilia provides visual drama, it also contributes a delicate fragrance and a plush petal texture that complements airy foliage and modern containers.
Quick Guide: How to Take Care of Rose Jumilia
To make sure you get the best out of her, following the care tips below will help.
- Cut early in the day, with clean, sharp tools to minimize tissue damage.
- Recut stems at a slight angle and place in fresh, clean water with a floral preservative.
- Keep away from direct heat and drafts; a cool, bright room helps maintain the edge definition and blossom form.
- Regularly refresh water and remove spent petals to extend vase life and keep the edge color alive.
Featured image: Rose Jumilia by @Robert Bartolen.
