ARTICLES

Six Months of Snowstorm+

What do its growers think of the first crop?

By: THURSD. | 08-06-2021 | 2 min read
News
six-months-of-snowstorm-header
The first grower to bring the new rose Snowstorm+ to the markets was Rift Valley Roses. In December 2020 January. Gordon and Stuart Miller are still proud of their pure white stunner and with the triangle collaboration with breeder Dümmen Orange and their longtime handling agent Fresco Flowers from the Netherlands. But what did six months of Snowstorm+ bring Rift Valley Roses?

The Novelty Snowstorm+

Snowstorm+ is not so much a novelty anymore and gaining ground fast with wholesalers and florists all over the world. This success is definitely due to the strong qualities that everyone in the floral chain, from the grower to the consumer, profit from. Six Months of Snowstorm+ - quote

The First Period

Gordon and Stuart reflect on the first period: "With Rift Valley, we have been on the market with Snowstorm+ for over half a year now. Because it’s still a young and new crop, we are still somewhat irregular in supply, but this is common for new crops. In the coming months, availability and clock supply will be more regular. This is important so that the branding Rift Valley/Snowstorm+ gains greater reach in the market. Six Months of Snowstorm+ by Rift Valley Roses

Growing Snowstorm+

Gordon and Stuart: "The growing characteristics of the Snowstorm+ are positive. We see an even growth, with consistency both in length and bud size. The most obvious plus was the contrast of the green in the leaf on the white of the inner petals on the vase. Snowstorm+ on the vase will never disappoint!"

Perfect Conditions

Quality for Rift Valley means more than just the way a rose looks. Rift Valley has created the perfect conditions for growing roses. When the basis is good, it is then all about uniformity, consistency, and excellence of their produce. By offering this, buyers from all over the world know exactly what they get when buying products from Rift Valley Roses.

An Ideal Rose for Growers

Why is Snowstorm+ called an 'ideal rose for growers'? That has to do with yield. Rose plants are used for about four years, in which the first year is usually the weakest. Every flower buyer knows what the marking 'young crop' means as an indication that the flower is not at its strongest yet. So, basically, a grower has three years of full-powered roses. But during these years, the stem size decreases gradually. African roses go down from 60cms in the first years to 40, even 35cms. The Snowstorm+ rose keeps its size of 60 to 70cms and produces well over the years, making it an ideal rose to work with.
Six Months of Snowstorm+ by Rift Valley Roses Stewart and Gordon Miller from Rift Valley Roses

YOU MAY ALSO LIKE

the-abundant-inspiration-of-gaetan-jacquet-featured
The Abundant Inspiration of Gaétan Jacquet
Jan 26 | 2 min read
these-are-the-best-white-roses-for-christmas-featured
These Are the Best White Roses for Christmas
Dec 21 | 5 min read
the-name-of-the-rose-is-avalanche-featured
The Name of the Rose is Avalanche+
Jul 28 | 2 min read
rose-monte-carlo-is-making-a-great-new-start-at-rosa-plaza-featured
Rose Monte Carlo Is Making a Great New Start at Rosa Plaza
May 04 | 5 min read
Icicles-Glittering-at-the-Center-of-Culture-in-Lublin-Zbigniew-Dziwulskis-Installation-Brings-Past-and-Future-Together-featured
Icicles Glittering at the Center of Culture in Lublin, Zbigniew Dziwulski's Installation Brings Past and Future Together
Jan 08 | 2 min read
united-selections-and-the-kaizen-principle-help-rift-valley-roses-to-continuously-improve-featured
United Selections and the Kaizen Principle Help Rift Valley Roses to Continuously Improve
Dec 07 | 4 min read
ALL ESSENTIALS ALL FLORISTS ALL PRODUCTS ALL GROWERS ALL BREEDERS ALL TRADERS

Can't get enough?

Subscribe to the
newsletter, and get
bedazzled with awesome
flower & plant updates