At the heart of every great floral story lies a breeder's dedication to excellence, and at the 2025 Keukenhof Rose Show, United Selections was proud to see its commitment to innovation and quality recognized on a global stage. Among the standout performers was the breathtaking Spray Rose Sunset Magic from the Blossoms series of spray roses, which clinched second prize.
Bred by United Selections and grown by Sian Flowers and other top growers, this variety’s captivating dual-toned elegance left a lasting impression on both jury members and show attendees.
Spray Rose Sunset Magic, a Rising Star
Sunset Magic is a vibrant spray rose that lives up to its name—radiating warm hues reminiscent of a breathtaking evening sky. Its excellent flower shape, color play, and garden rose character set it apart from the crowd. This recognition not only reinforces United Selections’ role in shaping floriculture trends but also underscores the value of strong breeder-grower collaborations, with Sian Flowers exemplifying how superior genetics can flourish with the right cultivation.
Spray Rose Sunset Magic is a true attention grabber, not only for its bi-colored personality, but an amazing shape and great opening. The beauty awaits to be sampled by every florist and creative, to test its true potential in transforming any floral arrangement.
Beyond the Awards to the Blossoms That Win
While Spray Rose Sunset Magic took the spotlight on stage, United Selections sees the entire Blossoms series as its floral masterpiece. This collection of spray roses, each with its own unique identity, reflects a deep understanding of market needs, from the grower to the florist, and ultimately, the consumer.
Some of the already famous blossoms and currently available in the market are listed below.
Spray Rose Golden Blossoms
Among the stars of the Blossoms series is Golden Blossoms—a radiant yellow spray rose that embodies joy and freshness. With consistent bud formation, excellent stem strength, and impressive vase life, Golden Blossoms brings brightness to any floral arrangement. It’s a variety that speaks volumes in weddings, cheerful gifting moments, and vibrant centerpieces.
Spray Rose Snowy Blossoms
Also referred to as Wedding Blossoms is a cool, calm beauty of the Blossoms series—graceful, pure, and timeless. With relatively larger white buds, elegant stem length, and an average of six buds per stem, this variety brings both structure and softness to premium arrangements.
As the wedding season kicks off, Snowy Blossoms takes center stage with its serene white petals symbolizing purity and new beginnings. It’s no wonder it’s becoming a top choice for bridal bouquets and ceremonial florals. Beyond its charming looks, Snowy Blossoms delivers with high production and excellent vase life, making it not just a romantic favorite but also a reliable floral performer.
Spray Rose Velvet Blossoms
Nothing says passion like red, and Velvet Blossoms delivers just that. With its deep, velvety red color, it’s a go-to for Valentine’s Day and romantic designs year-round. Velvet Blossoms offers not just beauty but emotional resonance, with each stem telling a story of love and luxury.
Spray Rose Rossana Blossoms
Rossana Blossoms is one of the newest additions to the Blossoms series, featuring a beautiful light pink color. This variety is not only durable in the vase but is also outstanding for its graceful color and uniform buds. Together with Snowy Blossoms, they both make a perfect combination for all your wedding floral needs.
Innovation Never Stops
As United Selections celebrates its well-deserved recognition at Keukenhof, the future looks even more promising. Upcoming spray rose introductions like Champagne Blossoms, Misty Charm, Desire, and Pearl Blossoms—some of which are already being grown by Sian Flowers—hint at a new wave of genetic brilliance ready to inspire florists and consumers alike.
For United Selections, awards like the one at Keukenhof are more than just accolades—they're affirmations of a breeding philosophy that values quality, collaboration, and continuous improvement. The Blossoms series and the broader spray rose portfolio continue to redefine beauty, performance, and market readiness in a competitive global arena.
And as growers and designers look for varieties that combine visual wow-factor with practicality, United Selections remains a name to watch—one blossom at a time.
