What makes Verdissimo’s flowers, greens, and trees different from dried or artificial ones?

Verdissimo’s flowers are preserved, not dried or fake. They go through a special process that keeps them soft, natural-looking, and true to shape – no water or sunlight needed.

How long do Verdissimo’s preserved flowers last?

When kept indoors and away from humidity or direct sunlight, they can stay beautiful for five to ten years with almost no maintenance.

Are the preserving ingredients safe?

Yes. Verdissimo uses food- and pharmaceutical-grade ingredients that are non-toxic and safe for people, pets, and the environment.

Can florists still mix preserved flowers with fresh ones?

Absolutely. Many designers combine preserved and fresh flowers for texture and longevity, especially in large installations or long-term displays.

Why are preserved flowers considered more sustainable?

They reduce water use, avoid weekly replacement, eliminate floral foam waste, and have a smaller carbon footprint compared to both fresh and plastic flowers.

These Flowers Are Real!

Q: What makes Verdissimo’s flowers, greens, and trees different from dried or artificial ones?

Verdissimo&rsquo;s flowers are preserved, not dried or fake. They go through a special process that keeps them soft, natural-looking, and true to shape &ndash; no water or sunlight needed.

If you’ve ever wished your floral designs could stay fresh longer – without going fake – Verdissimo might be your new favorite name. This global brand has built its reputation around preserved flowers, foliage, and moss that stay beautiful for years with zero maintenance. Now, with U.S. Sales Manager Justin Udi leading the charge, Verdissimo is expanding across the United States, aiming straight for florists, event planners, and interior designers who want natural, long-lasting beauty. This is how Verdissimo will seduce you too...

A 101 on Preserved, Verdissimo-Style

Let’s get this clear: Verdissimo doesn’t do 'dried' or 'fake' flowers. During the Proflora 2025 event, the team wanted to be sure the world understands that. Everything they make is preserved. Their process keeps flowers and greenery soft, natural-looking, and true to shape – without the need for water or sunlight.

Verdissimo introduction quote

Verdissimo stand at Proflora 2025 — *The Verdissimo team talking to a visitor at Proflora 2025. On the left Commercial Manager Camilo Álvarez, on the right U.S. Sales Manager Justin Udi*

How? It’s a bit of chemistry magic. After the flowers are cut, they’re placed in alcohol to remove all water, sap, and color. What’s left is a delicate, glass-like flower that’s then infused with a plant-based preserving liquid. This liquid, similar to edible oil, never evaporates and allows the flower to be dyed in any color – even custom Pantone shades. That’s how Verdissimo can match your event palette perfectly, from blush peonies to jet-black roses. And no, these aren’t toxic chemicals. The entire process uses food- and pharmaceutical-grade ingredients, safe for people, pets, and the planet.

Verdissimo preserved flowers introduction mixed roses — *Preserved rose heads, carefully packed and ready to use. Long-lasting, low-maintenance, and always stunning. Photyo by @verdissimo_usa.*

That was interesting, no? So, time to get to the part you'll love the most: the beauty of the flowers after preserving.

A Portfolio Beyond Roses

Roses may have started it all, but Verdissimo’s collection has grown far beyond that. You’ll find hortensias, sunflowers, gardenias, and peonies among their floral range, plus greenery, moss, and even whole trees! For florists used to thinking preserved means 'roses under glass', this lineup is a creative eye-opener.

Verdissimo preserved flowers introduction moss design — *The choice of preserved moss provides a long-lasting, maintenance-free greenery while respecting the clean aesthetic of the space. Photo by @captainvegetal.*

Their preserved roses with stems are one of the brand’s best sellers worldwide – millions sold each year – especially for weddings and gift bouquets. The new retail-ready line is also making waves: pre-made preserved arrangements ideal for flower shops or gift retailers who want ready-to-sell products without design time.

Verdissimo preserved flowers introduction amaranthus — *Besides roses, also Hydrangea, Amarahtus, and many more flowers are preserved by @verdissimo_preserved_nature.*

On the greenery side, preserved moss and foliage are getting attention not just for their looks but for their practicality. Interior designers love them for acoustic wall installations – they help absorb sound in restaurants and hotels. For florists, they’re a dream material for green walls, hanging designs, or any setup where fresh greens would wilt too soon.

Verdissimo preserved flowers introduction florist — *Ana Alcazár demonstrated with Verdissimo flowers at Iberflora 2025. Photo by @kihana_florespreservadas.*

Long-Lasting, Low-Maintenance, and Sustainable

When Verdissimo says “long-lasting,” they mean years. Keep their products indoors, out of direct sunlight, and away from humidity, and they can stay perfect for five to ten years. The only maintenance? A little dusting now and then. That lifespan makes them a smart and sustainable choice. According to Justin Udi:

“Preserved flowers are about twice as ecological as fresh flowers, and three to four times more ecological than plastic ones. You don’t replace them weekly, you don’t waste water, and you avoid single-use floral foam. Plus, they’re hypoallergenic – no pollen, no scent – making them ideal for clients with sensitivities who still want natural beauty in their homes or event spaces."

Verdissimo preserved flowers introduction eucalyptus tree — *Preserved Slim Eucalyptus Populus trees. Real trees, yet maintenance-free. Photo by @verdissimo_preserved_nature.*

Design Freedom for Florists

If you’re wondering how preserved products fit into your daily work as a florist, think of them as a creative extension rather than a replacement for fresh flowers. Fresh blooms capture the moment – the idea that beauty fades, and that’s part of the emotion. Preserved flowers, on the other hand, are all about lasting beauty. They give you options where time or conditions don’t allow for fresh.

You can hang preserved flowers upside down in large installations without worrying about them wilting before the event. You can offer long-lasting wedding keepsakes or permanent arrangements for clients who love having something from their special day that actually endures.

Verdissimo’s products are also perfect for florists working in interior decor – think office reception areas, restaurants, hotel lobbies, or long-term displays where freshness would be a constant battle.

Verdissimo preserved flowers introduction mixed flowers — *Beautiful flowers, beautiful colors by @verdissimo_preserved_nature.*

Preserved Is NOT Artificial!

Verdissimo’s message is simple: preserved does not mean artificial. It means natural beauty that lasts. With their growing range, custom colors, sustainable approach, and proven longevity, these products are opening new creative doors for florists across the U.S.

Whether you’re designing for weddings, interiors, or retail, Verdissimo gives you the tools to add something unique – something that feels alive, even when it doesn’t grow anymore.