The floral industry thrives on connection. Growers, importers, distributors, and florists all play vital roles in ensuring flowers travel from farms to final arrangements with beauty and efficiency. In the United States, there is one association that brings all these links of the floral supply chain together under one umbrella: WFFSA – the Wholesale Florist & Florist Supplier Association. And they have a message for you: Join today and have your membership till the end of 2026.
What WFFSA Stands For
WFFSA is a United States-based trade association dedicated to helping wholesalers and suppliers in the floral industry grow, connect, and succeed. Its mission is simple yet powerful: to strengthen the entire floral distribution channel. By providing education, networking, advocacy, and cutting-edge industry insights, WFFSA empowers its members to stay competitive in a market that is rapidly evolving.
Why Membership Matters
Being part of WFFSA means you are not standing alone in the floral business. As a wholesaler or supplier, your challenges and opportunities are unique, from sourcing globally to handling logistics and meeting the needs of retailers and floral designers. Membership gives you direct access to the people, tools, and resources that help you meet these challenges head-on.
- WFFSA offers members networking on a national and global scale: As a member company, you can build relationships with growers, logistics partners, technology providers, and other wholesalers who share the same goals.
- Education and training: Stay ahead with market insights, supply chain trends, and sustainability practices that keep you relevant to customers through webinars, the WFFSA Newsletter, blog posts, and social media posts.
- Representation: WFFSA represents the interests of wholesalers and suppliers, ensuring that your voice is heard in important matters concerning the industry.
- Access to exclusive events: From its annual Floral Distribution Conference (FDC) to its annual Development Experience (DevX), WFFSA creates spaces where the industry comes together to share knowledge and spark opportunities.
The Power of Events
Perhaps the most recognized aspect of WFFSA membership is access to its signature events, such as FDC. This event is more than just a trade show; it's an immersive experience where wholesalers and suppliers can discover new products, strengthen partnerships, and explore innovations shaping the floral future. Attending this event, as well as WFFSA’s DevX, puts you right at the heart of industry conversations. You’ll meet breeders launching the next big variety, logistics companies unveiling smarter solutions, and fellow wholesalers sharing strategies that work in today’s challenging market. Beyond the business opportunities, these events foster a sense of community, a reminder that together, the floral industry is stronger.
Why You Should Join
If you are a wholesaler or supplier in the floral industry, membership with WFFSA is not optional; it’s essential. It connects you to the pulse of the market, equips you with knowledge, and places you in the room with the decision-makers and innovators who shape the industry’s future.
More Connections - More Visibility - More Business.
Join WFFSA as a new wholesaler member, and your membership will be valid through December 31, 2026 — giving you extra months of benefits at no additional cost. You’ll instantly be connected to the heart of the floral wholesale industry — a community of nearly 100 wholesaler members and 140 supplier members, each committed to moving the industry forward together. From coast-to-coast wholesalers to international growers, WFFSA members span every corner of the floral supply chain. When you join, you’re not just gaining benefits; you’re gaining a network that gets it.
Why Do You Have to Become a Member as a Wholesaler?
By becoming a member, you ensure that your business is not just reacting to changes but actively influencing the floral industry of tomorrow. And perhaps most importantly, you’ll have the chance to participate in events that inspire, connect, and create real opportunities for growth. WFFSA is where the floral supply chain meets, learns, and grows. If you want your floral wholesale business to thrive in the U.S. floral market, joining WFFSA is the step you can’t afford not to take. Click here to learn more and submit a membership application.
