WFFSA Announces Winners of the 2026 Floral Xcellence Awards

Q: What is WFFSA?

<p>The Wholesale Florist &amp; Florist Supplier Association (WFFSA) is a North American trade organization that supports the floral wholesale supply chain. It connects flower growers, importers, wholesalers, breeders, and floral suppliers, helping them do business more efficiently. WFFSA provides industry education, market insights, networking opportunities, and events for professionals working in floral distribution. One of its key initiatives is the Floral Distribution Conference, where companies meet to discuss logistics, trends, and innovation in the flower trade. The organization also presents the Floral Xcellence Awards, recognizing companies that contribute to growth and improvement in the global floral industry.</p>

Miami, FL, March 2, 2026: The Wholesale Florist & Florist Supplier Association (WFFSA) announced the winners of the 2026 Floral Xcellence Awards during the Opening Reception at the Floral Distribution Conference (FDC) in Miami.

Now in its second year, the Floral Xcellence Awards recognize innovation, quality, and excellence across the global floral supply chain. This year’s competition featured 50 entries from breeders and growers around the world.

2026 Floral Xcellence Award Winners

Breeder Xcellence Award: Chrysanthemum Cloud Nine (Icon Selections)

Crysanthemum Cloud Nine by Icon Selections

Rose Grower Xcellence Award: Kora™ from Danziger (Dan Flower Farm)

Rose Kora™ From Danziger Dan Flower Farm

Spray Rose Grower Xcellence Award: Spray Rose Fibonacci Yantra from Genviv (Esmeralda Farms)

Spray Rose Fibonacci Yantra from Genviv Esmeralda Farms

Garden Rose Grower Xcellence Award: Garden Rose Tie Dye (Choice Farms)

Garden Rose Tie Dye Choice Farms

Filler Grower Xcellence Award: Million Daisy™ Gypsophila from Danziger (Dan Flower Farm)

Million Daisy Gypsophila from Danziger Dan Flower Farm

Other Variety Xcellence Award: Chrysanthemum Tamarindo (Royal Van Zanten)

Chrysanthemum Tamarindo (Royal Van Zanten)

Chrysanthemum Tamarindo Royal Van Zanten

And the Final Member Choice Xcellence Award Goes to...

During the morning’s Business Session at #FDC2026, they announced the winner of the Member Choice Award: the only category voted on directly by the WFFSA members onsite.

After two days of incredible entries, thoughtful judging, and so much floral beauty on display, this recognition truly reflects the voice of our industry. Congratulations to Golden Dragonfly (@nativebloomsflowers) for earning the 2026 Member Choice Award and the admiration of their peers! Thank you again to Asocolflores (@proflora.co & @flowersofcolombia), sponsor of the Floral Xcellence Awards, for helping celebrate excellence across the global floral supply chain!

Member Xcellence Award Golden Dragonfly Native Blooms Bred by De Ruiter

Winning Native Blooms Golden Dragonfly De Ruiter — *Rose Golden Dragonfly Grown by Native Blooms Bred by De Ruiter*

*Native Blooms Wins Member Choice Xcellence Award at FDC WFFSA in Miami With Rose Golden Dragonfly*

How the Entries Were Judged

Entries were evaluated onsite by a panel of industry judges using criteria that included innovation, quality, market potential, and overall excellence. Attendees could also view all entries displayed in the Exhibit Hall foyer, where they remained on display throughout the conference.

Arnold Wittkamp, CEO Thursd:

“As a jury member, I was amazed by the extraordinary beauty, innovation and quality of the flowers presented. The Floral Xcellence Awards truly highlight the best our industry has to offer.”

About the Floral Distribution Conference

The Floral Distribution Conference brings together wholesalers, suppliers, and industry partners for education, networking, and business development, strengthening collaboration across the floral community.

For more information about WFFSA and the Floral Xcellence Awards, visit: https://wffsa.org/floral-xcellence-awards/

FAQ

What are the Floral Xcellence Awards?

The Floral Xcellence Awards are organized by WFFSA to recognize exceptional flower varieties from breeders and growers around the world, focusing on innovation, quality, and market potential.

Where were the 2026 Floral Xcellence Awards announced?

The winners were announced during the Opening Reception of the WFFSA Floral Distribution Conference (FDC) in Miami, one of the leading networking events for the floral wholesale industry.

How are the Floral Xcellence Awards judged?

Entries are evaluated by a panel of industry experts who assess each variety based on innovation, quality, overall performance, and potential for the floral market.

What is WFFSA?

The Wholesale Florist & Florist Supplier Association (WFFSA) is a North American trade organization that supports the floral wholesale supply chain. It connects flower growers, importers, wholesalers, breeders, and floral suppliers, helping them do business more efficiently. WFFSA provides industry education, market insights, networking opportunities, and events for professionals working in floral distribution. One of its key initiatives is the Floral Distribution Conference, where companies meet to discuss logistics, trends, and innovation in the flower trade. The organization also presents the Floral Xcellence Awards, recognizing companies that contribute to growth and improvement in the global floral industry.