The Wholesale Florist & Florist Supplier Association (WFFSA) has concluded a productive series of mid-year Board and Committee meetings in San Antonio, Texas, and announced that registration is officially open for the 2026 Floral Distribution Conference (FDC) in Miami. Together, both developments reflect the association’s commitment to strengthening the floral-distribution sector through strategic leadership, education, and industry-wide collaboration. Keep reading to know more and get your registration started!
Mid-Year Board and Committee Meetings Advance WFFSA's 2026 Strategic Planning
WFFSA’s Board of Directors and committees met at The Westin Riverwalk in San Antonio for several days of structured reviews, planning sessions, and strategy alignment. The gathering brought together leaders from across the floral distribution community to evaluate progress on current initiatives and refine the organization’s roadmap for 2026.
The meetings opened with work from the Marketing and Education Committees, which assessed membership-growth efforts, outreach strategies, and the performance of WFFSA’s educational portfolio, including the 2025 Floral Distribution Conference and DevX sessions held earlier this year. Committee members reviewed upcoming program needs and opportunities for expanding professional development offerings.
Later sessions focused on governance, financial oversight, and long-term strategic goals. Board members assessed ongoing projects aimed at supporting wholesalers, suppliers, transportation partners, and other stakeholders in the floral supply chain.
WFFSA President Freddy Melero emphasized the essential role of volunteer leaders and shared:
“WFFSA’s progress is a direct result of the commitment and expertise of our volunteer board and committee members. Their collaboration ensures the association remains forward-focused and responsive to our industry’s needs.”
Registration Now Open for the 2026 Floral Distribution Conference in Miami
The association has officially opened registration for the 2026 Floral Distribution Conference, set for March 1–4, 2026, at Trump National Doral Miami. This announcement follows the strong momentum of the 2025 conference, which welcomed nearly 650 attendees, almost 100 exhibiting suppliers, and participants from over 50 wholesale companies.
Moments during WFFSA's 2025 edition held in Miami
The upcoming event will feature expanded programming designed to bring wholesalers, growers, importers, transportation providers, and allied floral businesses together to exchange knowledge, strengthen relationships, and explore the latest advancements in floral distribution.
Some of the key components of the 2026 conference include:
- Enhanced Floral Xcellence Awards with additional categories and broader industry recognition
- Wholesaler-only discussion groups focused on operational challenges and best practices
- Industry roundtables covering logistics, supply-chain trends, marketing innovations, and workforce development
- A themed networking celebration, 'Havana Nights', offering a relaxed environment for making new business connections
Melero says:
"Last year’s conference demonstrated once again the value of bringing the floral distribution community together under one roof. We expect the 2026 event to continue that momentum with even more opportunities for learning and connection.”
WFFSA’s mid-year meetings and the launch of 2026 FDC registration reflect a unified strategy to strengthen the floral-distribution pipeline. As wholesalers and growers navigate shifting logistics, economic pressures, and evolving customer needs, the association continues to serve as a platform for collaboration and shared solutions. The mid-year planning process sets a model for industry-wide initiatives, while the FDC functions as the sector’s most concentrated annual gathering for marketplace learning and networking.
Why Become a Member?
Membership is your gateway to exclusive access and opportunities at the 2026 FDC:
- Priority registration and early-bird rates
- Member-only networking sessions with top wholesalers, growers, and suppliers
- Exclusive workshops and roundtables focused on operational and supply-chain best practices
- Eligibility to submit entries for the Floral Xcellence Awards
- Special discounts on exhibitor packages and sponsorship opportunities
Join now to take full advantage of these member-exclusive benefits and make the most of the 2026 conference experience.
Full daily schedule and session times for the 2026 FDC
The WFFSA 2026 Floral Distribution Conference (FDC) in Miami spans March 2–5, 2026, at Trump National Doral Miami, with a detailed schedule emphasizing networking, education, exhibits, and awards for members only. Below is the full daily schedule as published on the official site, including session times, locations, and sponsors where noted.
Sunday, March 2
• 8:00 AM – 1:00 PM: WFFSA Golf Tournament (Red Tiger Course).
• 3:00 PM – 6:30 PM: Marketing and Education Committee Meetings (Ginger & Oak).
Monday, March 3
• 7:00 AM – 5:30 PM: Registration Open (DJT Registration).
• 7:00 AM – 1:00 PM: Exhibitor Move-In (DJT Grand Ballroom).
• 7:00 AM – 10:00 AM: Board of Directors Breakfast and Meeting (Oak).
• 9:00 AM – 4:00 PM: Company Meetings (Rose, Lantana, Ginger, Oak, Cypress).
• 10:00 AM – 12:30 PM: Wholesaler Discussion Groups (White & Gold Ballroom).
• 12:30 PM – 1:00 PM: Wholesaler & Supplier Lunch (White & Gold Ballroom).
• 1:00 PM – 2:30 PM: Industry Roundtables (White & Gold Ballroom).
• 3:00 PM – 5:00 PM: Table Tops Open (DJT Grand Ballroom).
• 5:00 PM – 6:00 PM: Table Tops Opening Reception, sponsored by Syndicate Sales (DJT Grand Ballroom).
• 6:00 PM – 7:30 PM: WFFSA Floral Xcellence Awards, presented by Flowers of Colombia and Proflora 2025 by Asocolflores (DJT Foyer).
Tuesday, March 4
• 8:30 AM – 5:00 PM: Registration Open (DJT Registration).
• 9:00 AM – 12:30 PM: Table Tops Open (DJT Grand Ballroom).
• 9:00 AM – 10:30 AM: Coffee Break, sponsored by Fresca Farms (DJT Grand Ballroom).
• 9:00 AM – 4:00 PM: Company Meetings (Rose, Lantana, Ginger, Oak, Cypress, Juniper).
• 12:30 PM – 2:30 PM: President’s Address, LTK Award, General Session (with Lunch), sponsored by Pete Garcia Company/Garcia Group (White & Gold Ballroom).
• 2:30 PM – 5:00 PM: Table Tops Open (DJT Grand Ballroom).
• 4:00 PM – 5:00 PM: VIP Reception (WFFSA Lounge).
• 6:00 PM – 8:00 PM: WFFSA Yacht Rock! Party (Crystal Ballroom).
• 8:00 PM – 9:00 PM: WFFSA After Party with Cash Bar (Crystal Ballroom).
Wednesday, March 5
• 8:00 AM – 1:00 PM: Registration Open (DJT Registration).
• 8:00 AM – 9:00 AM: Networking Breakfast (White and Gold Ballroom).
• 9:00 AM – 4:00 PM: Company Meetings (Rose, Lantana, Ginger, Oak, Cypress, Juniper).
• 9:00 AM – 11:00 AM: WFFSA Business Session & Past Presidents Panel, sponsored by Continental Flowers (White & Gold Ballroom).
• 11:00 AM – 1:00 PM: Table Tops Open (DJT Grand Ballroom).[agenda]
• 1:00 PM – 5:00 PM: Exhibitor Move-Out (DJT Grand Ballroom).
Registration is currently open exclusively to WFFSA members. Non-members interested in participating are encouraged to join the association to gain access to both attendee and exhibitor opportunities. For more information, visit WFFSA's website.
