The Wholesale Florist & Florist Supplier Association (WFFSA) has concluded a productive series of mid-year Board and Committee meetings in San Antonio, Texas, while simultaneously announcing that registration is officially open for the 2026 Floral Distribution Conference (FDC) in Miami. Together, both developments reflect the association’s commitment to strengthening the floral-distribution sector through strategic leadership, education, and industry-wide collaboration. Keep reading to know more and get your registration started!
Mid-Year Board and Committee Meetings Advance WFFSA's 2026 Strategic Planning
WFFSA’s Board of Directors and committees met at The Westin Riverwalk in San Antonio for several days of structured reviews, planning sessions, and strategy alignment. The gathering brought together leaders from across the floral distribution community to evaluate progress on current initiatives and refine the organization’s roadmap for 2026.
The meetings opened with work from the Marketing and Education Committees, which assessed membership-growth efforts, outreach strategies, and the performance of WFFSA’s educational portfolio, including the 2025 Floral Distribution Conference and DevX sessions held earlier this year. Committee members reviewed upcoming program needs and opportunities for expanding professional development offerings.
Later sessions focused on governance, financial oversight, and long-term strategic goals. Board members assessed ongoing projects meant to support wholesalers, suppliers, transportation partners, and other stakeholders in the floral supply chain.
WFFSA President Freddy Melero emphasized the essential role of volunteer leaders and shared:
“WFFSA’s progress is a direct result of the commitment and expertise of our volunteer board and committee members. Their collaboration ensures the association remains forward-focused and responsive to our industry’s needs.”
Registration Now Open for the 2026 Floral Distribution Conference in Miami
The association has officially opened registration for the 2026 Floral Distribution Conference, set for March 1–4, 2026, at Trump National Doral Miami. This announcement follows the strong momentum of the 2025 conference, which welcomed nearly 650 attendees, almost 100 exhibiting suppliers, and participants from over 50 wholesale companies.
Moments during WFFSa's 2025's edition held in Miami
The upcoming event will feature expanded programming designed to bring wholesalers, growers, importers, transportation providers, and allied floral businesses together to exchange knowledge, strengthen relationships, and explore the latest advancements in floral distribution.
Some of the key components of the 2026 conference include:
- Enhanced Floral Xcellence Awards with additional categories and broader industry recognition
- Wholesaler-only discussion groups focused on operational challenges and best practices
- Industry roundtables covering logistics, supply-chain trends, marketing innovations, and workforce development
- A themed networking celebration, 'Havana Nights', offering a relaxed environment for making new business connections
Melero says:
"Last year’s conference demonstrated once again the value of bringing the floral distribution community together under one roof. We expect the 2026 event to continue that momentum with even more opportunities for learning and connection.”
WFFSA’s mid-year meetings and the launch of 2026 FDC registration reflect a unified strategy to strengthen the floral-distribution pipeline. As wholesalers and growers navigate shifting logistics, economic pressures, and evolving customer needs, the association continues to serve as a platform for collaboration and shared solutions. The mid-year planning process sets a model for industry-wide initiatives, while the FDC functions as the sector’s most concentrated annual gathering for marketplace learning and networking.
Why Become a Member?
Membership is your gateway to exclusive access and opportunities at the 2026 FDC:
- Priority registration and early-bird rates
- Member-only networking sessions with top wholesalers, growers, and suppliers
- Exclusive workshops and roundtables focused on operational and supply-chain best practices
- Eligibility to submit entries for the Floral Xcellence Awards
- Special discounts on exhibitor packages and sponsorship opportunities
Join now to take full advantage of these member-exclusive benefits and make the most of the 2026 conference experience.
Registration is currently open exclusively to WFFSA members. Non-members interested in participating are encouraged to join the association to gain access to both attendee and exhibitor opportunities. For more information visit WFFSA's website.
