The latest de ruiter innovations news

Orangiata - The New Orange Rose in Colombia See how this vibrant new rose compares to the classic Orange Crush in color, shape, and power. And why it's a go-to without a doubt.

Novelties Roses

Jun 25 | 2 min read

The Long-Awaited Vibrant Orange Tone Has Arrived on the Market This variety doesn’t fade into a sea of oranges. It owns its space. It speaks of energy, optimism, and strength, while maintaining the elegance De Ruiter roses are known for.

Roses Novelties

Jun 18 | 3 min read

Born Free on the World Stage The collaboration between Nicu Bocancea, Peter van Delft, and Julia Rose demonstrated how a single rose, born from innovation at De Ruiter, inspires worldwide.

Roses

May 28 | 3 min read

Revolution® - The Bright Red Hope From Kenya This new rose is a promising variety for De Ruiter. In Kenya it's giving very good results, production is great and the color is stunning!

Roses

May 28 | 3 min read

Born Free in Floral Couture: A Rose That Commands Attention It was amazing and I hope it shows the world what flowers can do: Floral Couture is Art!

Floral Art Roses Trending

May 26 | 4 min read

A Behind-the-Scenes Look at Born Free Growers in Ecuador Discover the story behind this rose during my visit to Ecuador’s heartlands Cayambe and Cotopaxi. A tale of beauty, passion, and dedication.

Roses

May 21 | 3 min read

Frutteto - The Rose That Embodies Maternal Love With Grace and Versatility De Ruiter created a pink rose that is as beautiful as it is adaptable. That makes it perfect for Mother's Day.

Roses

May 07 | 3 min read

Red Rose Born Free Testimonials - Chapter 7 This new rose is a favorite to many. She is nearly thornless, and is shiny bright red, and the rose is elegant too.

Roses

Apr 09 | 3 min read

Jeddah - Where a Collaboration Between Thursd and Flory Became Friendship When it’s good for Thursd first, feeds my soul as Regine—the creative, floral designer, and floral connector—and benefits everyone collaborating, those are the days with a golden edge.

Floral Events

Mar 26 | 8 min read

These Spectacular Designs With Born Free Roses Are a Statement of Passion For designers, receiving Rose Born Free was a true delight—a nearly thornless gem with a striking, fierce red hue. A must-have addition to any assortment.

Roses

Mar 19 | 4 min read

De Ruiter East Africa Open Days Really Wowed With the Breeder’s Vast Array of Roses Growers from across the region converged at the breeder's Kenyan facility to witness exciting rose varieties and connect with their peers

Floral Events Flowers

Feb 26 | 7 min read

Flying High Like a Butterfly - A Symbol of Hope and Transformation The butterfly, a powerful symbol of hope and transformation, perfectly encapsulated the spirit of the Butterfly Breast Cancer Awards.

Cut Flowers Roses

Feb 19 | 3 min read

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