The latest de ruiter innovations news

Born Free on the World Stage The collaboration between Nicu Bocancea, Peter van Delft, and Julia Rose demonstrated how a single rose, born from innovation at De Ruiter, inspires worldwide.

Roses

May 28 | 3 min read

Revolution® - The Bright Red Hope From Kenya This new rose is a promising variety for De Ruiter. In Kenya it's giving very good results, production is great and the color is stunning!

Roses

May 28 | 3 min read

Born Free in Floral Couture: A Rose That Commands Attention It was amazing and I hope it shows the world what flowers can do: Floral Couture is Art!

Floral Art Roses Trending

May 26 | 4 min read

A Behind-the-Scenes Look at Born Free Growers in Ecuador Discover the story behind this rose during my visit to Ecuador’s heartlands Cayambe and Cotopaxi. A tale of beauty, passion, and dedication.

Roses

May 21 | 3 min read

Frutteto - The Rose That Embodies Maternal Love With Grace and Versatility De Ruiter created a pink rose that is as beautiful as it is adaptable. That makes it perfect for Mother's Day.

Roses

May 07 | 3 min read

Red Rose Born Free Testimonials - Chapter 7 This new rose is a favorite to many. She is nearly thornless, and is shiny bright red, and the rose is elegant too.

Roses

Apr 09 | 3 min read

Jeddah - Where a Collaboration Between Thursd and Flory Became Friendship When it’s good for Thursd first, feeds my soul as Regine—the creative, floral designer, and floral connector—and benefits everyone collaborating, those are the days with a golden edge.

Floral Events

Mar 26 | 8 min read

These Spectacular Designs With Born Free Roses Are a Statement of Passion For designers, receiving Rose Born Free was a true delight—a nearly thornless gem with a striking, fierce red hue. A must-have addition to any assortment.

Roses

Mar 19 | 4 min read

De Ruiter East Africa Open Days Really Wowed With the Breeder’s Vast Array of Roses Growers from across the region converged at the breeder's Kenyan facility to witness exciting rose varieties and connect with their peers

Floral Events Flowers

Feb 26 | 7 min read

Flying High Like a Butterfly - A Symbol of Hope and Transformation The butterfly, a powerful symbol of hope and transformation, perfectly encapsulated the spirit of the Butterfly Breast Cancer Awards.

Cut Flowers Roses

Feb 19 | 3 min read

A Floral Extravaganza Awaits You at De Ruiter East Africa’s Rosy Open Days From February 19 to 21, the breeder will host its Open Days at its facility in Kongoni, Naivasha.

Floral Events Roses

Feb 19 | 6 min read

Born Free© Becomes a Preferred Rose When Rose Born Free get's reflexed, it perfectly fits with the garden-inspired trend. Florists value this rose for its adaptability and ability to create stunning arrangements.

Cut Flowers Roses

Feb 12 | 2 min read

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