Rose Born Free, a creation of De Ruiter Innovations, grown mostly in Ecuador has rapidly become a favorite among floral designers in the United States. Its deep, velvety red petals, ruffled texture, and nearly thornless stems make it both a visual and practical delight. Several prominent designers have showcased the versatility and elegance of this rose in their recent works. In collaboration with grower Agrocoex, the Born Free Roses traveled through The States, and here are a few of the arrangements created with this soon-to-be favorite new red rose.
Keith Stanley: A Fusion of Ikebana and His Signature
Keith Stanley's innovative approach combined the minimalist aesthetics of Ikebana with a structured technique skill to create an amazing arrangement. The parallel-lined design decorated his living room. In his Ikebana-inspired design, Stanley utilized the flat ruffled Born Free Rose to create a harmonious and balanced arrangement, emphasizing simplicity and natural form.
Keith also created a stunning Biedermeier bouquet in which the rose's uniform shape and rich color provided a cohesive and captivating centerpiece, showcasing its adaptability to various design philosophies.
Araks Sarkisyan: Heartfelt Creations
Araks Sarkisyan is renowned for her signature heart-shaped designs, and the Born Free rose proved to be an ideal medium for her artistry. The rose's red hue and lush, layered petals allowed Sarkisyan to craft an arrangement that breathes passion and elegance. By flexing the petals to encourage a fuller bloom, she enhanced the rose's natural beauty, resulting in a design that is both romantic and visually stunning.
Amy Hall: Romantic Wedding Elegance
In the realm of wedding floristry, Amy Hall's creations with Rose Born Free have set a new standard for romantic elegance. Utilizing the rose's long-lasting quality and bold appearance, Hall designed a wedding arrangement that maintained their freshness and allure throughout the event. The deep red tones and soft, ruffled petals of the Born Free Rose added a touch of timeless beauty to bridal bouquets and centerpieces, making them unforgettable elements of the special day.
Heather Bostick: Embracing Floral Excellence
Heather Bostick's enthusiasm upon receiving the Born Free roses translated into exquisite floral arrangements that highlight the rose's superior qualities. In 2025, monochromatic floral palettes are emerging as one of the most striking wedding trends.
Leading the charge? The Born Free Roses by De Ruiter. These fierce, velvety red roses make a powerful statement, exuding romance, passion, and timeless elegance—perfect for couples who want a bold, cohesive wedding aesthetic.
At Fashionable Florist, they specialize in creating luxury wedding flowers that transform events into couture experiences. For Crate & Barrel’s latest registry event, they designed a Valentine-inspired tablescape featuring a lush floral runner of Born Free roses. The monochromatic red palette added depth, drama, and high-fashion sophistication, providing a single-color floral Red Born Free Rose.
"Her Classic elegance in design is one of her strongest attributes."
Sandy Schroeck: Looking Back at Rose Born Free
After breaking her wrist, Sandy looks back at her prior work with the Born Free Rose. Sandy is known for her knowledge of the industry, so it is an absolute pleasure to hear that Rose Born Free is on her list of favorite reds to design with.
"It's an amazing rose, and I love it."
Deborah De La Flor: Glorious Roses
When the flowers arrived at De La Flor Florist & Gardens, Deborah could only think of one word: glorious. These roses were perfect for this kind of contemporary design. In her shop, she first unboxed the roses and processed them properly. After a night of drinking water in the cooler, these beauties were ready to bloom in this gorgeous vase.
Deborah:
"Glorious..., that's all that come's to mind if I look at this design. The roses are absolutely fabulous. "
The Born Free rose's unique characteristics—such as its nearly thornless stems, flat buds, and ruffled petals, and the beautiful fierce red—have made it a valuable addition to the floral industry. Its ease of handling and long-lasting freshness offer both designers and clients a perfect rose.
