After the success of Rose Orange Crush in the global market, most breeders have been in constant search of an orange variety that could compete with it. However, this challenge has not been an easy task until 2025, when De Ruiter Colombia launches to the market Rose Orangiata, a variety with agronomic characteristics that are superior to its predecessor, Orange Crush. De Ruiter, one of the Dutch pioneers in rose breeding, with trial and selection sites spanning Europe, Africa, South America, and China, has been active in Colombia for almost thirty years.
Orangiata – De Ruiter’s Bold New Answer to Orange
It’s not every day that a variety rises and redefines the market. But when Orange Crush made its fiery debut, it didn’t just create a trend—it set the standard. Since then, breeders worldwide have been chasing that elusive balance of bold color, vase life, and grower performance. Many tried. None quite succeeded. Until now.
In 2025, De Ruiter Colombia proudly introduces Orangiata—a brand-new rose variety that’s ready to shake up the orange category once again. And this time, it’s not about following in the footsteps of Orange Crush. It’s about going beyond.
Growing roses in Colombia isn’t for the faint of heart. Every day, producers navigate rising costs, shifting consumer demands, and increasingly unpredictable weather patterns. In the heart of Colombia’s floral engine—the Sabana of Bogotá—fluctuating daytime temperatures and high humidity levels make crops vulnerable to challenges like Botrytis and mildew.
It’s in this reality that Orangiata proves its worth. This variety wasn’t just bred to be beautiful—it was chosen to thrive. With strong resilience against disease pressure and consistent stem quality, Orangiata meets the high standards of international buyers while giving growers peace of mind in production.
Key Highlights of Orangiata
- Bud height: 5.7–6.2 cm
- Stem length: 40–60 cm
- Vase life: 10–12 days
- Productivity: 1.2–1.4 flowers per plant per month
- Cycle: 76–78 days
These traits make Orangiata a reliable choice for the mass market—volume-ready, durable, and beautiful. Yet don’t be fooled by its production power. The rich orange hue and perfectly shaped bloom also lend themselves effortlessly to high-end designs and statement arrangements, making it a favorite for floral stylists and special events alike.
Because when a rose is both strong and striking, it doesn’t have to choose its place. It simply belongs everywhere.
Built for Today’s Realities, Ready for Tomorrow’s Market
Orangiata doesn’t just compete—it leads. With agronomic characteristics that outperform its predecessor, this rose was bred for beauty but built for performance. Growers will appreciate the strong stem quality, uniform head size, and excellent production cycles. Designers and florists will fall for its saturated orange hue—vibrant, yet sophisticated—and its consistent bloom shape that holds beautifully in arrangements.
This variety doesn’t fade into a sea of oranges. It owns its space. It speaks of energy, optimism, and strength, while maintaining the elegance De Ruiter roses are known for.
In Good Hands – And Growing Strong
Production of Orangiata is already in motion with some of the industry’s most respected names, including Sunshine Bouquet and Passion Group—companies known for their exacting standards, unwavering consistency, and passion for floral excellence. Their early adoption speaks volumes: this is a variety that delivers both on the field and in the final bouquet.
Looking Ahead
Today’s mass market calls for clean shapes, strong stems, and solid, vivid tones—features that Orangiata embodies effortlessly. Its generous bud size and reliable productivity make it the perfect choice for growers aiming to bridge the gap between visual impact and economic viability.
But this is only the beginning. At De Ruiter, our work doesn’t stop at the launch. They are continuously evolving their breeding programs to meet the specific needs of Colombian growers and global markets alike. As conditions shift and expectations rise, their focus remains the same: to bring the world varieties that grow beautifully, perform powerfully, and inspire endlessly.
Beyond a Rose – A Statement
In a world where trends shift quickly and markets evolve faster than ever, Orangiata is more than a new color option. It’s a bold design element. A signal to the industry that innovation is alive and well in the rose world—and it’s glowing orange.
This is not just the next ‘Orange Crush’. This is Orangiata. And she’s here to lead.
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