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Visit Three Growers With Mr. Plant Geek in One Day Full of Endless Inspiration Discover what really happens before plants reach your place. This episode of Grower for a Day offers both insight and inspiration.

Indoor Plants

Jun 10 | 4 min read

The Hidden Craft Behind Every Stem of Asparagus Foliage The 90% we never see made visible at Decorum's 'Grower for a Day' featuring internationally renowned master florist Joseph Massie who spent a full day at Van der Valk Groenesier.

Cut Flowers Foliage Floral Education

May 06 | 3 min read

Discover the Craft Behind Chrysanthemums With Klaus Wagener Three growers. Three methods. One shared pursuit of perfection.

Cut Flowers Chrysanthemums

Apr 22 | 3 min read

The Secret Behind Remarkable Hyacinths Join Mr. Plant Geek for a visit to premium cut hyacinth growers and learn all about them!

Cut Flowers

Mar 25 | 3 min read

Inside the Art of Orchids With Decorum and Mr. Plant Geek Discover why craftsmanship makes all the difference further down the chain.

Indoor Plants

Feb 25 | 3 min read

10 Non-Traditional Flowers for Valentine's Day For Valentine's Day, all flowers are equally beautiful and meaningful. These 10 for V-day are an absolute bomb.

Special Days Valentine Cut Flowers

Feb 11 | 5 min read

This Was IPM Flower Stage 2026 – The Shows, the Takeaways, the People Visitors walked out with a head full of ideas, and a phone full of pictures, reels, and notes ready to use.

Floral Events Thursd Now Floral Art

Feb 04 | 5 min read

Decorum Brings the World Behind the Tulip to Life Join Joseph Massie for a visit to three premium tulip growers and learn all about it!

Cut Flowers Tulips

Feb 04 | 4 min read

Here's a Glimpse of IPM Essen 2026 Before the event starts, take a quick stroll already through the halls and stop at a few booths for a sneak peek of the world's leading trade fair for horticulture.

Floral Events

Jan 21 | 6 min read

Six Concepts, One Clear Vision How Decorum’s New Brand House Redefines Plant Presentation.

Thursd Now Cut Flowers Outdoor Plants

Jan 21 | 2 min read

IPM Flower Stage – The New Meet-Up Spot for Florists at IPM Essen 2026 Four days, one revolving stage, and a program that mixes retail reality with proper design energy. Here's all you need to know.

Floral Events Special Days Floral Designs

Jan 14 | 5 min read

World Champion Tomasz Max Kuczyński Reflects on the World Cup Floral Art 2025 Get an exclusive recap on a journey defined as much by doubt as by determination.

Interviews Floral Events Floral Art

Dec 24 | 2 min read

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