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Study by Floral Marketing Fund (FMF), Calflowers, and FTD Conducted at the APPAH Lab, Colorado State University, on What Gen Z Seek in Flowers
New Study Puts Into Context What Gen Z Wants From Flowers Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!
Thursd Now Floral Education Flowers
May 11 | 7 min read
Gen Z turning to plants
Why Is Gen Z Obsessed With Plants? Gen Z is not buying plants as decoration but as daily infrastructure for care, sustainability, and mental grounding. Plants offer control, continuity, and meaning in a digital-first world.
Voices of the Industry Trending
Feb 02 | 5 min read
Arnold Wittkamp with Black Roses ai
AI Will Lead Us Back to Nature As artificial intelligence reshapes how we interact with information, floriculture remains a source of truth, beauty, and human connection.
Remarkable
Jul 02 | 6 min read
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