Fans of floral design, prepare! Swiss floral designer Christian Ulrich, who is renowned for his distinctive blend of contemporary minimalism and natural refinement, is preparing for an exciting challenge: representing Switzerland at the 2025 World Cup of Floral Art in Holland. Christian's path, design philosophy, and goals for this esteemed competition are all covered in this interview, so make sure to not miss out to know what he's bringing to the table next year.
From Farm Roots to a Floral Design Creative
For the people who do not know you yet, can you share who you are, a bit about your journey in the floral industry, and what inspired you to become a floral artist?
Christian:
"I was born on a farm in Zug, Switzerland, and being a farmer’s son meant that a love for nature was instilled in me from the start. I grew up around the changing seasons, sustainable farming practices, and an appreciation for our land. That connection with nature has always been a core part of who I am and deeply influences my work."
Q: What is the story behind your decision to compete in the 2025 World Cup Floral Art? Was there a particular moment that made you say, "Yes, I'm doing this"?
Christian:
"Having a healthy relationship with nature has always been part of who I am. After training as a florist, I participated in the Swiss Championships and continued my studies, becoming a master florist at the 'Akademie für Naturgestaltung' from Franz-Josef Wein in Zwettl. In 2023, I had the honor of exhibiting at 'Flowers to Arts' in Kunsthaus Aarau, Switzerland. I work at AlfonsBlumenmarkt AG in Zurich, overseeing the studio, production, and events. I’m also part of the expert team at Florist.ch, focusing on training and education. Working with the world’s most beautiful material—plants—and sharing that passion is a source of constant joy and fascination for me."
The Art of Contrast - Christian Ulrich’s Unique Floral Vision and Style
During the interview, Christian was asked more about his signature style and what sets his floral designs apart from others to which he answered:
"My design style could be described as 'Natural Extravagance'. I love experimenting with colors, shapes, and movement. I’m fascinated by contrasts that attract each other within a composition, and I believe that the deliberate use of these elements is what sets my creations apart from others."
Q: When we look at your designs and stories on your socials, we see that you use a lot of natural products and go out into nature often. What attracts you to work this way?
Christian:
"A responsible approach to nature and natural materials is important to me. I believe it's essential, especially today, to design as sustainably and naturally as possible. We should appreciate and take care of nature's small treasures. I often immerse myself in nature for inspiration, whether in Switzerland or while traveling."
Being Part of One of the World's Coolest Floral Design Contests
The World Cup Floral Art is sponsored by two major flower brands, Decorum and Marginpar. For this reason, Christian and the rest of the floral designers will probably be designing with their flowers and plants as well during the event.
Q: Do you already work with flowers from two main floral sponsors of the World Cup? Decorum? If yes, what can you tell us about this brand? Which products do you (mainly) use? What is your opinion? Marginpar? If yes, what can you tell us about this brand? Which products do you (mainly) use? What is your opinion?
Christian:
"Most of our plants come from Decorum. I’m truly impressed by the excellent quality of their products, and the orchids are always a hit with our customers. I really appreciate the idea of multiple growers joining forces to produce and market top-quality products—truly a case of strength in unity.
On the other hand, I’m thrilled by the beautiful Clematis varieties and Astrantias from Marginpar. With my personal connection to Kenya, I see local production as essential. Fair, sustainable production in East Africa is close to my heart, so I always prefer companies like Marginpar, certified for their work in the producing countries."
Q: What does the World Cup Floral Art mean to you personally and professionally? How do you see it impacting your career?
Christian:
"I want to share my approach to design and my understanding of floristry with a wider audience. One of my goals is to make myself and my work more recognized. What this means for my career, I don’t yet know, and I’m open to seeing where it leads. However, I’m excited about everything that lies ahead."
A Sneak Peek of the Creative Process Behind Christian's Floral Work
Every floral designer has their own creative process when it comes to creating and working their hands to create floral pieces.
Q: Can you give us a sneak peek into your creative process? What inspires your designs, and how do you translate that into your work?
Christian:
"My sources of inspiration are travel, cultures, fashion, architecture, history, and, above all, nature itself. I believe that Mother Nature is the best designer and that we get everything we need from her."
Q: The competition is fierce. How do you handle the pressure and maintain your focus during such a high-stakes event? Additionally, what do you hope to achieve through this competition, beyond winning the title? Are there any messages or themes you're hoping to convey through your work?
Christian:
"I believe the art is to put as little pressure on myself as possible. I want to approach the competition with respect and expect the same from them. I believe that if I arrive well-prepared, it will help me enjoy my time in The Hague.
A good placement would, of course, be great. However, what is important to me today is to showcase my understanding of designs. Demonstrating a sustainable approach to our resources is important to me. If I can touch people on an emotional level with my designs and they understand this, I will have achieved a personal goal."
To wrap up the interview with Swiss floral designer Christian, we asked him how he stays updated and innovative in an industry that's always evolving while sharing if there are any particular trends or movements in floral design that excite him.
Christian:
"One never stops learning. There are trends that I like to embrace and that fascinate me, while others do not align with my sense of sustainable design, and some I simply cannot implement technically. I believe it's important to always make use of the help of other florists and designers. I cannot deny that I am Swiss. This is especially evident in my planning and precision. It helps me to travel to Kenya once a year and involve myself in a different culture."
Q: Lastly, what role do your cultural background and personal experiences play in your floral creations? How do they influence your work? Looking ahead, where do you see yourself and your floral art in the next few years? What are your dreams and goals post-World Cup?
Christian:
"I am extremely happy with the work I am able to do now. I let a lot come my way and look forward to everything that comes after the World Championship. I am open to new things and very excited about the future."
Photos courtesy of Christian Ulrich.
