For anyone working in flowers, the RHS Chelsea Flower Show in London has a very special place. It is not just a show where flowers are displayed. It is a stage where quality, craftsmanship, creativity, and detail all come together. Every stem has to be right. Every presentation is looked at closely. Every variety, every color, every combination needs to earn its place.
That is why visiting Chelsea this year felt so meaningful to me. As Miss Alstroemeria, I spend a lot of my time talking about the strength, beauty, and versatility of this flower. But at Chelsea, I saw something that made me especially proud: Alstroemeria being appreciated on an international stage, among some of the best growers, designers, retailers, and media in the world.
A Strong Moment for Alstroemeria
During my visit, I went to see the presentation by Woburn Farm Plants. Owner Angela Oliver had created a colorful, high-quality display of Alstroemerias, and it was clear that people noticed. They received a Silver Gilt Medal, which is a wonderful recognition at a show where the standards are incredibly high.
What stood out to me most this year was not only the awards themselves, but the attention the flowers received from visitors. People stopped. They looked closely. They talked about the colors, the strength of the stems, the fullness of the presentation, and the overall quality.
For me, that says a lot.
Alstroemeria has been around for a long time, but I still feel that the flower is sometimes underestimated. Many people know it as a reliable flower with great vase life, but Chelsea showed that Alstroemeria can be so much more than that. It can be elegant. It can be premium. It can hold its own in a top-level floral presentation.
Why Chelsea Matters
The RHS Chelsea Flower Show is one of the most important stages in the garden and flower world. Growers, breeders, traders, designers, retailers, and journalists from many countries come together there. What is shown at Chelsea often influences what people talk about later in the market.
That is why visibility at Chelsea matters.
When a flower performs well there, it does not stay within the walls of the show. It travels through conversations, photos, articles, social media posts, and buying decisions. It reaches florists, consumers, and industry professionals far beyond London.
For Alstroemeria, that kind of visibility is valuable. It helps people see the flower with fresh eyes. Not only as a good commercial choice, but as a flower with real design value.
Quality Is Where It Starts
At Miss Alstroemeria by Tesselaar, quality has always been at the center of what we do. I know that sounds simple, but in practice it means making choices every day.
It means working with strong varieties. It means aiming for uniform production. It means focusing on long vase life. It means paying attention to stem strength, color, timing, transport, and the way the flowers arrive at the florist.
For me, quality is never only about the flower in the greenhouse. It is about the full chain. From breeding and growing to transport and presentation, every step matters. A flower can only make a strong impression if the entire process behind it is done with care.
At a show like Chelsea, this becomes very visible. Visitors look with a critical eye. They know flowers. They see the difference between average and excellent. That is why I was so happy to see Alstroemeria getting the attention it deserves.
A Flower That Keeps Moving Forward
What I also notice is that the position of Alstroemeria is changing internationally.
Consumers are discovering more and more of its benefits. Florists already know how useful the flower can be, but even there, I see new appreciation. The vase life is excellent. The colors are becoming broader and more refined. The flower fits many styles, from everyday bouquets to wedding work and high-end arrangements.
And then there is the look of the flower itself. Alstroemeria has a richness that people sometimes only notice when they take the time to really look at it. The markings, the structure, the way the flowers open, and the way they add volume without becoming too heavy in a design all make it interesting for florists.
That is why I believe the future for Alstroemeria is strong. Not because we need to shout louder, but because the product itself keeps proving its value.
Quality and Sustainability Belong Together
Today, quality is no longer separate from sustainability. Buyers, florists, and consumers expect growers to think about how flowers are produced. And they are right.
At our company, we continue to invest in energy savings, biological crop protection, and more sustainable packaging. These are not side projects. They are part of how we want to grow flowers for the future.
To me, sustainable growing is about responsibility. It is about making sure that the flowers we are proud of today can still be grown responsibly tomorrow. Chelsea may be known for beauty and presentation, but behind every strong flower, there also needs to be a strong way of working.
Recognition for the Whole Sector
Angela Oliver’s presentation at Chelsea was a proud moment for Woburn Farm Plants, of course. But I also see it as a proud moment for the Alstroemeria sector as a whole.
It showed that Alstroemeria is not only commercially strong. It also has a premium appearance. It belongs in high-quality presentations. It deserves attention from designers, retailers, and consumers who are looking for flowers with both beauty and performance.
That is good for everyone working with this flower.
For me personally, Chelsea confirmed something I have felt for a long time: Alstroemeria is ready for a bigger place on the international stage. The interest in quality flowers is growing worldwide, and Alstroemeria absolutely deserves to be part of that conversation.
