A while ago, I discovered Thursd and myThursd Meetup Spot. It allowed me to show my ideas on this worldwide stage. And write about my creations and how my inspiration was transformed into these beauties, even if I say it myself. In floristry, speed often takes the front seat. Flowers are tied quickly, turned into products, and passed from one hand to another. But flowers are not just products. They are vessels of meaning. And I believe they should be thought, not just tied together.
At Its Best, Floristry Is Not Decoration; It Is Conscious Creation.
Flowers are breathtaking in themselves. Their colors, textures, and fragility make them irresistible. Yet when treated only as tokens of tradition, their full potential is lost. Every flower, bouquet, or arrangement should carry a purpose. A flower can heal, encourage, or empower. And people do not remember a petal or a color. They remember how it made them feel. This is why creating with purpose transforms flowers from mere objects into storytellers.
"Without purpose, we are only binding flowers
With purpose, we are creating meaning.
Without intention, they decorate.
With intention, they communicate."
A Single Rose, Many Stories
To explore this idea, I chose one of the most iconic roses, the Rose Red Naomi from Porta Nova, and gave it intention in three very different contexts. Each time, the same flower told a different story.
Gratitude Blooming for the 5th of October - Teachers' Day
Every Teachers' Day, millions of children walk through school gates. In certain parts of the world, almost without exception, they carry flowers. But here lies a paradox: most bouquets look like they are meant for the children, though they are offered to the teachers. Even more striking, many of them look exactly the same. Imagine a teacher receiving ten nearly identical bouquets. She may smile politely, but will she feel anything lasting? Now imagine her receiving a bouquet intentionally crafted to say:
“Thank you for being an open book. Thank you for shaping minds.”
This is the difference between tradition and intention.
Corporate: Power Without Words
Corporate floristry is often reduced to decoration. Yet flowers in such spaces can do much more—they can set the tone, embody values, and shape perception. In the reception of a premium corporate headquarters, I would place the Red Naomi at the heart of a bold, theatrical, and sophisticated bouquet. It became an ambassador of power and elegance. It did not ask for attention. It commanded it.
Romance: Beyond Predictable Passion
The most obvious and emotional setting for Red Naomi is, of course, romance. But even here, intention elevates the design. Instead of creating a predictable “I love you,” I paired the roses with orchids and lilies. The result carried a deeper message: passion, yes, but also admiration, respect, gratitude, and the desire to be fully present. This was not just romance. It was a layered declaration of love.
When Flowers Outlive Themselves
There are times I create simply for beauty. The result may be admired, but it is fleeting. And there are times I create with purpose. Those designs live longer than the flowers themselves. They are carried not only in photographs, but in memory. That is the true power of floristry with intention: to turn flowers into storytellers, and beauty into meaning.
Reels @flori.cu.efect.de.wow
