The largest horticultural exhibition in the world
Team Thursd. is in Essen for IPM, the world’s largest floriculture exhibition. With over 1,500 companies from 50 different countries presenting their products and services, over 68,000 products being shown and more than 50,000 visitors attending this exhibition, IPM in Essen is a must see. Get inspired by new varieties and price winning innovations.
A Thursd. buzz
This week we interact with our members and get inspired by other people at IPM. Thursd. is making visitors enthusiastic to talk about their novelties, ideas and stories. The feedback we got from various exhibitors about how all connections from breeder to consumer are presented is amazing.
A short story from a Thursd. member
Being at an exhibition is important and it definitely is a great place to present your company and its products. However one of our grower members recently came to a shocking realisation during an event in Paris, where the majority of florists attending were gaping at one of this growers varieties. Many people were saying how fantastic this ‘new’ variety was. The grower was very shocked by this, as this variety has been on the market for four years… This is where we can contribute. With a large international audience we create exposure in a very different way other than the traditional one. That is to say, online promotion globally.
