Proflora Colombia is the most important floral trade show in Latin America, gathering the entire value chain of the flower industry in one place. Held every two years in October in Bogotá, it attracts growers, buyers, breeders, logistics providers, and suppliers from more than sixty countries. Over the course of three days, attendees connect face-to-face, discover new flower varieties, explore innovations in sustainability and packaging, and build relationships that drive real business. With its strong international presence and local impact, the event has become a strategic meeting point for the global floriculture market, rooted in Colombia’s leadership as one of the world’s top flower exporters.
Bogotá Becomes the Floral Capital of the World This October at Proflora 2025
Proflora 2025 is shaping up to be the most anticipated floral event of the year. From October 1–3, Bogotá, Colombia, will once again host the biggest names in the floriculture industry, with more than 7,000 attendees flying in from around 60 countries. Across three packed days, over 300 exhibiting companies from 15 countries will gather to connect, display beautiful flowers, and explore what’s next for flowers on a global scale.
One of the event’s most talked-about highlights? The Outstanding Varieties Competition, a high-level showdown where breeders and growers present their best floral varieties to a distinguished international jury. With over 420 entries competing across 19 categories, this is where the most eye-catching, innovative, and commercially promising flowers of tomorrow are introduced to the world.
The categories span the full spectrum of global floriculture: roses, Chrysanthemums, Hydrangeas, carnations, tropicals, and more. Each entry is judged on a rigorous set of criteria, including innovation, aesthetic quality, vitality, sanitary condition, and vase life, ensuring that only the best make their mark.
Besides being a 'competition', it has become a launchpad for trend-setting flowers that will shape the market in the years ahead. Augusto Solano, President of Asocolflores, shares:
“The Outstanding Varieties Competition is not just about awarding excellence—it shapes global floral trends and sets the tone for entire markets.”
For buyers, distributors, and floral professionals, it’s a rare chance to preview what’s coming before it hits showrooms, shops, and event halls. And for those passionate about design, sustainability, or plant innovation, it’s the kind of event that combines inspiration with business opportunity — all under one roof.
Whether you're looking to source the next best-seller, expand your network, or just stay ahead of the curve, Proflora 2025 delivers the full experience. It’s where decisions get made, ideas get sparked, and the future of flowers gets highlighted as the main stars.
Why Attend Proflora 2025?
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Discover exclusive flower varieties before anyone else! Be among the first to see breakthrough floral innovations developed through years of research and breeding. These new varieties are unveiled at Proflora and often shape the trends seen in global markets the following year.
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Gain key market insights from the competition winners. The winners of the competition often set the tone for what becomes the next big thing. Knowing which varieties are gaining attention gives buyers a strategic edge when forecasting demand and planning future collections.
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The event brings together the best in the industry. It’s a rare opportunity to meet with world-class breeders and growers face-to-face, build trust, and lock in deals for unique varieties before your competitors do.
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Access Colombia’s farms through exclusive field tours! Go beyond the exhibition floor with guided visits to Colombia’s leading flower farms. These tours give buyers a transparent look at production quality, innovation, and logistics, while opening the door to direct, long-term partnerships.
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With more than 1,500 buyers and 12 international floral associations attending, it's the place to connect. Whether you’re looking for suppliers, clients, or collaborators, the event makes it easy to build relationships that last long after the show ends.
With a strong foundation in innovation, sustainability, and decades of experience, the country has become a major force in global flower exports. Certified farms, skilled growers, and eco-friendly practices have earned Colombia a reputation as one of the most reliable and forward-thinking producers in the world.
As Proflora returns for its 17th edition, there’s no better moment to see that momentum in action. And at the center of it all is the Outstanding Varieties Competition — a headline event that gives every reason to be in Bogotá this October.
