Hi everyone! Porta Nova and myThursd are organizing a cool competition for us! Share the 'Happiness With Porta Nova Contest'! So order your Red Naomi roses today and create.
I'm a freelance florist and decorator, a flower enthusiast, and sometimes a provocateur. Modern floristry, with its rebellious spirit and eclectic experiments, is my passion, so when creating an installation, I'm always looking for unexpected combinations of classic approaches and bold choices. At the same time, I promote a sustainable approach and respect natural beauty. That's why my installations are often minimalistic and include technical materials but emphasize natural elements.
Unconditional Love for International Women's Day and Mother's Day
The Porta Nova Women's Day project immediately sparked an exciting idea in me: a fusion of fiery passion and cold austerity, intertwined with the theme of love that permeates our lives. At the heart of this idea and its imagery are the unique Red Naomi roses, the purest embodiment of love—each petal a symbol of passionate emotions dancing against a background of understated elegance. These exquisite roses not only tell a story of romance, reflecting the theme of past Valentine's Day, but they also take our thoughts further, revealing the essence of admiration and gratitude that characterizes International Women's Day and the unconditional love celebrated on Mother's Day.
A Photoshoot Has to Evoke a Lot of Emotions
From this fusion emerged the concept of a photo shoot that would reflect a palette of emotions through a combination of red, black, and silver. The shades of red are reminiscent of scarlet lipstick - bold and irrevocably passionate. Cold steel represents strength and resilience - qualities that we honor in our partners. The silver glitter and shimmer symbolize the multifaceted nature of love, reflecting both the romance of Valentine’s Day, the inspiring respect of International Women’s Day, and the caring devotion found on Mother’s Day. Meanwhile, the imagery of the shoot combines the vibrant chic of Old Hollywood with an urban theme and futuristic flare, conveying the idea that love in all its forms evolves but never fades.
Sustainable Design
The overall design of this installation was thoughtfully crafted with sustainability in mind, making the most of recycled and reusable materials. Each element was chosen not only for its aesthetic appeal but also for its ability to highlight themes of longevity and commitment to the environment. However, the centerpiece is of course the irresistible charm and steadfastness of the Red Naomi roses. Grown using sustainable methods, these stunning blooms are symbols of enduring affection and unwavering support. Their disarming beauty, combined with their delicacy and longevity, serve as a powerful metaphor for the enduring nature of true love, whether romantic, platonic, or maternal.
Celebrating Women
In the overall picture of the installation, the Red Naomi roses are not just a visual focal point, but a profound message of love and honoring the women in our lives. Celebrating International Women's Day, Mother's Day, and Valentine's Day they all come together seamlessly to demonstrate how red roses can be a timeless representation of passion, strength, and deep-rooted affection. Each flower captures the essence of emotional connections, reminding us that love - in all its forms - must be cherished amidst the coldness of the city, the rush of the big city, and the relentless advancement of technology.
Share your creativity for Women's Day and participate in the 'Share Happiness With Porta Nova Contest'! Buy your roses today and go for it!
Ultimately, the concept of this installation is a tribute to the symbol of the Red Rose, and through it - to the Love and Women who have shaped our hearts and lives.
VIVAT AMOR, VIVAT MILIERES, VIVAT PORTA NOVA RED NAOMI!"
