What's New on the Floral Markets Today

The Coronation of the Queen of Summer Watch what happens when the human form becomes part of the arrangement.

Floral Designs

Jul 02 | 5 min read

The Elegance of Mont Royal Roses in My Wedding Floral Design In a minimalist wedding setting, a luxurious white rose variety becomes the centerpiece of every floral moment.

Floral Designs Roses

Jul 02 | 3 min read

BFF-Sofi-Sculpt-Studio-With-Lilies-_-Fruits-and-Vegetables

Sculpted by Emotion - My Lily Story I have always had a special place in my heart for lilies - especially their smell, and their quiet yet strong presence.

Floral Art Floral Designs

Jul 02 | 3 min read

AI Will Lead Us Back to Nature As artificial intelligence reshapes how we interact with information, floriculture remains a source of truth, beauty, and human connection.

Remarkable

Jul 02 | 6 min read

Crop Rotation and Intercropping Present a Unique Approach to Sustainable Floriculture These approaches rebuild soil health, enhance biodiversity conservation, and create resilient cultivation systems.

Floral Education Sustainability

Jun 25 | 8 min read

John Pouw Roses Secret novel feature.webp

Rosa's Secret - Chapter Twenty: Show Mania John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Floral Books

Jun 25 | 12 min read

A Bouquet of Becoming My reflection on horticulture as a spiritual path, exploring how growing reflects living.

Remarkable

Jun 25 | 3 min read

Ana Grigoras Dante Divine Comedy Floral Art

Floral Art Meets Dante’s Divine Comedy: A Breathtaking Installation Created by Romanian Florists This breathtaking work of art captures a universal journey through darkness and light, inviting all viewers to reflect, dream, and connect.

Floral Events

Jun 25 | 5 min read

The Important Role of Tech in a Sustainable Floriculture Industry

Where Does Tech Meet Sustainable Practices in the Floriculture Industry? Technology is rewiring virtually every facet of the flower journey, helping create a more sustainably efficient industry.

Floral Education Sustainability

Jun 18 | 9 min read

An Ode to Nature With Art and Opulence In this exclusive collaboration with Bredefleur, I unveil how lilies become haute couture in floral form, expressing my floral philosophy.

Floral Designs Flowers

Jun 18 | 3 min read

Here Are the Results of Arteflorando 2025 For the 11th time, I had the honor of chairing the jury at Arteflorando in Leverano. This remarkable competition continues to uplift floral artistry worldwide. In this reflection, I celebrate the talent, teamwork, and passion that made Arteflorando 2025 unforgettable — and the people who made it all possible.

Floral Events

Jun 18 | 3 min read

From the Heart of Ecuador to the World - An Intimate Visit With EC Flowers My latest visit to their farms allowed me to explore their rhythm, process, and living connection between hands, soil, and season.

Flowers Roses

Jun 11 | 3 min read

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