What's New on the Floral Markets Today

Valentine’s 2026 – Favorable Weather Conditions and Optimized Logistics For 2026, the industry estimates maintaining these figures or even recording slight growth, consolidating Ecuador as one of the main flower suppliers worldwide.

Voices of the Industry Special Days Valentine

Jan 22 | 2 min read

Hosta Red Ninja Is a Modern-Day Classic You Should Try The plant’s bold, almost unreal appearance sparked widespread discussion on social media and garden forums, creating a buzz rarely seen for a shade perennial.

Voices of the Industry Garden Plants Floral Education

Jan 22 | 2 min read

Red Roses, New Beginnings, and Finding My Own Voice This was a complete new experience for me. The first of many I hope! I love to tell my story about Futura Roses from Porta Nova.

Voices of the Industry Valentine Roses

Jan 22 | 3 min read

Biophilic Design and the Cost of Living Without Nature Urban life has quietly engineered nature out of daily experience. Biophilic design offers a proven way to restore human health, awareness, and responsibility by reintegrating living systems into the spaces where life now happens.

Voices of the Industry Sustainability How It Works

Jan 22 | 4 min read

Rosa's Secret - Chapter Twenty-One: GS-1 (Part 2) John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Voices of the Industry Floral Books Trending

Jan 21 | 21 min read

Working With Water, Light, and Continuity in Floral Form An artistic approach to floristry shaped by movement, silence and flow where form extends beyond structure and holds a moment.

Voices of the Industry Floral Designs Trending

Jan 21 | 3 min read

Where Love Pushes Through An intimate creative statement on love, growth, and choice, expressed through material, color, and form that refuses to remain contained.

Voices of the Industry Cut Flowers Roses

Jan 21 | 4 min read

Why Flowers Need Their Stories Back A reflection on intention, people, and process, and why clarity and depth matter more than volume in how we communicate today.

Voices of the Industry Floral Education

Jan 21 | 4 min read

This is Thursd. Promote your products & stories with a global audience.

Voices of the Industry Floral Education Trending

Jan 21 | 2 min read

My Christmas in the Greenhouse Work never stops when you have a flower nursery. Plants don't pay attention to holidays.

Voices of the Industry Trending Cut Flowers

Jan 14 | 4 min read

Vase Life Science as a Sustainability Tool in Floriculture It studies everything that happens to a cut flower from when it leaves its parent plant until it finally wilts.

Voices of the Industry Floral Education Flowers

Jan 13 | 9 min read

Media Narratives and the Need for Real Dialogue A critical reflection on how media narratives, sustainability debates, and industry silence intersect – and why floriculture needs less polarization and more real conversation.

Voices of the Industry Sustainability

Jan 13 | 4 min read

Discover the Latest in Floral Markets