At this year’s International Floriculture Trade Fair (IFTF 2025), AAA Flowers will be exhibiting at booth D3.04, showcasing Kenyan excellence, innovations, and varieties that reflect the company’s continued growth and focus on quality.
You do not want to miss an opportunity to connect with them and explore potential partnerships. While at the same time soaking in the beauty of their premium flowers, meeting their amazing team, and learning about their selection and growing practices.
Three Brands, Different Altitudes
AAA Flowers has built its reputation on a clear production strategy. To meet different market needs, the company developed two rose brands and a summer flower category, each grown at a distinct altitude and a growing strategy.
AAA Roses represents the company’s premium brand. It is grown at Simba Farm near the Aberdare mountains at an altitude of 2,000 meters, where both standard and spray roses are cultivated.
Bellissima, the high-end brand, is produced at Chui Farm on the slopes of Mount Kenya at an altitude of 2,500 meters. The conditions at this elevation support the development of long stems and large flower heads, which are suited for the luxury market.
Wild Blooms, to serve diversed clientele needs, over the years AAA Flowers expanded it's portfolio to grow products like; carnations, Chrysanthemums, Mathiolas, Lepidiums, among other summer flower varieties within its Wild Blooms brand. With this category, there is something for every customer's needs within their umbrella.
Innovation and Expansion
Driven by increasing global demand, AAA Flowers has continued to expand its operations and introduce new product lines. The company has added several flower types beyond roses, including Chrysanthemums, carnations, Matthiolas, Lepidium, and Gerberas, all under the new brand Wild Blooms. This diversification enables the company to cater to the needs of various markets and offer buyers a broader floral portfolio.
Expansion efforts have also included the establishment of additional farms and the scaling of production areas to ensure a steady supply to international clients. Today, AAA Flowers exports to Europe, the Middle East, Africa, and Asia, positioning itself as a reliable partner in global floral trade.
A Focus on Sustainability and Community
AAA Flowers integrates environmental and social sustainability into its operations. The company uses integrated pest management systems, efficient irrigation, and certified production processes to minimize its environmental impact.
Beyond the farm, the company invests in community initiatives through Fairtrade Premium funds. These include building classrooms, supporting local schools, and providing educational assistance for workers’ children. AAA Flowers also creates stable employment for thousands of people, offering long-term job opportunities and organized transport to and from work.
As the company takes part in IFTF 2025, visitors can expect to see a selection that represents both innovation and commitment. Through its dual-brand model, expansion into diverse floral lines, and strong sustainability programs, AAA Flowers continues to demonstrate what consistent vision and responsible production can achieve for Kenya’s flower industry.
