See you later, Sambas! With the help of celebrities and artists such as A$AP Nast, singer Melissa Bon, soccer player Jules Koundé, and model Sabrina Lan, Adidas has successfully relaunched their latest campaign for the SL 72 sneakers and the best part of all is that all five colors included flowers to represent the chosen shade.
The Relaunch of Adidas' SL 72 Sneakers Included Flowers
In the fashion industry, nothing happens by accident. The brand new shoot features the ambassadors for these sneakers clutching some flowers while wearing the classic sneaker silhouette, starring rapper A$AP Nast, singer Melissa Bon, footballer Jules Koundé, and model Sabrina Lan. The Kenny Germé-lensed images are accompanied by a short film by Thomas Lachambre about the rise of the SL 72. Here's where the details of this campaign come in!
If you're an Adidas lover, this campaign will make you an even bigger fan because of the combination of the colorful shoes and colored-theme chosen bouquet for every starred person.
Five Colors for Five Flower Bouquets
Following the debut of the brand’s new platform, 'We Gave the World an Original, You Gave Us Thousands Back', in 2023, Adidas Originals shined a spotlight on its iconic SL 72 silhouette this summer with a special campaign that honors the countless Originals around the world.
For every color launched (white, red, black, blue, and yellow,) a bouquet of flowers was given to every ambassador of the newest sneakers to celebrate the relaunch of these iconic sneakers worldwide. With fashion icons and artists of high influence like the ones listed above, these sneakers are already devouring the fashion world and will become a staple piece and trend in many peoples' outfits.
Bella Hadid with red flowers
Jules Koundé with white flowers
Melissa Bon with blue flowers
ASAP Nast with yellow flowers
Adidas using flowers for one of their most important campaigns is HUGE and people are now resembling and making a connection between powerful campaigns and the use of flowers to uplift and make them stand out even more.
Adidas Inspired Sara Ospina, Colombian Designer to Design 5 Scarves for Maaji Brand Inspired on Flowers for Latest Launch
Adidas Colombia invited Creative Designer Sara Ospina from Medellin to design five scarves for Maaji (a Colombian fashion brand) as part of the celebration of the newest SL72 sneakers that debuted worldwide.
Drawing inspiration from the sneakers' five brilliant colors and the essence of Medellin, she incorporated flowers like heliconias, orchids, alstroemeria, plumbago, and coffee. These flowers represent the natural beauty of the region and add a fresh, floral touch to the energetic vibe of the SL72s.
This collaboration allowed her to blend Adidas' iconic style with Maaji's playful, colorful spirit, creating something truly unique and deeply connected to my roots. Take a look at her art!
Coffee scarf design by Sara Ospina
To get your pair of flowering sneakers, make sure to visit Adidas' website.
