Loreta Pandereta is a Colombian accessories brand born from a very personal way of seeing flowers and everyday objects. What she makes doesn’t follow trends or the usual idea of 'floral accessories' – her pieces feel more like playful objects with a story. Earrings, bags, and small details appear oversized, colorful, a little surreal, and always unexpected. There’s humor, nostalgia, and a strong connection to Colombia in everything she creates. Every piece is capable of turning heads for those women who love accessories, especially earrings and necklaces. Orchids are very predominant flowers in her works. Check it out!
Submerge in Loreta Pandereta's Floral Fashion World
By saving the traditional embroidery methods of cherished grandparents and translating them into contemporary, stunning pieces that make women feel and look amazing, the Colombian company Loreta Pandereta has changed the accessory industry, inspired by flowers. The company was created in 2018 when a grandmother, an aunt, and a granddaughter joined forces to realize a common goal: to establish a label that would empower women of all ages, in addition to inspiring them.
Loreta Pandereta's brand is built around embroidery. Although their repertoire has grown to include new techniques, grandmother's tradition is always preserved, guaranteeing that each piece tells a unique tale and is filled with love and dedication.
The company has had the privilege of adding senior women and heads of households to its team as it has expanded. The passion for thread, creative hands, and the stories woven throughout each accessory are what really count at Loreta.
Flower Accessories Woven Into Your Heart
Loreta's accessories translate into floral inspiration. The firm uses traditional Colombian embroidery and handicraft skills to create earrings, necklaces, bracelets, and clutches inspired by gardens, flowers, and natural forms, including pieces fashioned after orchids and other flowers.
Designs, such as the Orquídea Natura XL earrings, use hand-cut and stitched fabric petals adorned with beads and thread to resemble the feel and shape of actual petals. Loreta Pandereta's creations attempt to provide color, texture, and a sense of presence to every outfit, transforming conventional needlework into accessories that feel alive, expressive, and unusual.
Black orchid earrings
The collections are inspired by Colombian flora, with garden-like earrings and floral themes that match the brand's 'Colección Flores and Colección Jardín'. The brilliant colors and botanical shapes create wearable art. Careful shaping gives each accessory a sense of life and movement that goes beyond traditional jewelry, resulting in pieces that feel personal, expressive, and unmistakably inspired by nature.
Photos and videos: @loreta.pandereta.
