When three leading names in flower breeding share a stage, you know they have something really special. This November 4-6, as the floral world heads to the International Floriculture Trade Fair (IFTF) at Expo Greater Amsterdam, Vijfhuizen, breeders United Selections, Könst Alstroemeria, and Icon Selections join forces to bring you some of their most delightful flowers. Together at booth B3.12, they have prepared a curation of their respective exquisite varieties; just a showcase of their years of advanced breeding work and innovation.
An Exquisite Breeder Collective at Booth B3.12
Known to often collaborate in their trade, the three breeders are renowned for their roses, Alstroemerias, and Chrysanthemums, all of which play different roles in floral design and commercial operations. Booth B3.12 is a destination where those attending the fair can explore options, make comparisons, and have substantive conversations that make visiting worthwhile.
There's strategic thinking behind this partnership. Each breeder offers different flowers, brings distinct strengths, and has different perspectives on what makes their varieties successful. United Selections' rich experience in rose cultivation pairs naturally with Könst Alstroemeria's fresh approach to a flower that's gaining momentum in floral design, while Icon Selections adds its mum expertise to round it all. Together, they present the full breadth of what one would love about these cut flowers.
Their booth is particularly interesting for the concentrated expertise you'll find there. Instead of rushing between different locations to gather roses, then Alstroemerias, then Chrysanthemums, one can have comprehensive conversations in one place. Need to understand how different varieties complement each other in mixed bouquets? Want to compare post-harvest performance? Curious about which varieties pair well in terms of growing cycles and market timing? The collective knowledge at this booth addresses it all.
United Selections’ Roses That Deliver
United Selections brings its well-established expertise in rose breeding. Their offerings focus on their range of standard roses and the increasingly popular Blossoms Series spray varieties. The Blossoms Series has been particularly noteworthy for how it balances aesthetic appeal with commercial viability—a combination that growers and florists appreciate.
The breeder is also known for reliability. Their varieties stand out because they are bred with an understanding of what happens after they are cut, during transport, and in the hands of florists. They embody that philosophy of flowers performing consistently while maintaining the visual quality that makes roses perennially desirable.
Visiting their stand at the 2025 IFTF, one has the chance to examine their premium and standard roses, and the full Blossoms range up close, ask questions about stem strength and vase life, and see firsthand why United Selections has built such a solid reputation. The team will be there to discuss these flowers' specifics, helping visitors understand which varieties might best suit their particular needs.
One has the opportunity to sample favorites like Rose Rise & Shine, Rose Sawa, Rose Hot wave, Rose Cotopaxi, and Rose Mizu, among others, alongside Blossoms Series favorites like Spray Rose Golden Blossoms, Spray Rose Fancy Blossoms, Spray Rose Velvet Blossoms, Spray Rose Snowy Blossoms, Spray Rose Sweet Blossoms, and Spray Rose Venus Blossoms. It is a full range, so there are many more you'd see when you visit their booth.
Könst Alstroemeria’s Alstros Combine Innovation and Tradition
Könst Alstroemeria comes armed with an exciting lineup that showcases both their latest innovations and their reliable classics. The spotlight shines on two fresh additions to their collection: Alstroemeria Sargasso and Alstroemeria Amazonas. These new varieties showcase Könst's current thinking in alstro breeding.
But innovation doesn't mean abandoning what works. Könst is also presenting their all-time favorites, Alstroemeria Debby and Alstroemeria Bianca, varieties that have earned their place through consistent performance and great appeal. These established performers will be complemented by a whole range of others, whose uniqueness one has to be there to experience.
Alstroemeria has been steadily gaining ground in the floristry world, and Könst's approach shows they understand why. Their flowers exemplify their natural strengths—longevity, versatility, and distinctive beauty—while addressing practical considerations that determine whether a variety succeeds commercially.
Throughout the three days of the fair, the Könst team will be available to discuss these varieties in detail, share insights about their flowers, and answer questions about availability and growing requirements. That's a rare opportunity to connect directly with a breeder actively shaping Alstroemeria’s future.
Icon Selections’ Chrysanthemums Done Just Right
Icon Selections completes the trio with their Chrysanthemum varieties. Their showcase includes Chrysanthemum Nordic, a spray mum that has generated considerable interest because it is a perfect white. Where 'white' can mean anything from cream to greenish-tinged, Icon’s Chrysanthemum Nordic delivers clean, true color that works across varied applications.
There is always something refreshing about a breeder who focuses on getting the fundamentals right. And Chrysanthemum Nordic personifies that ideal—a variety bred to perform well at what it is supposed to do, without gimmicks or overcomplicated selling points. The flower speaks for itself, and those who see it at the booth will immediately understand why it is attracting attention.
Away from Chrysanthemum Nordic, Icon Selections will be showcasing their Dotty Mix, Spray Mix, and Santini Mix, all of which show the vastness of what their chrysanth breeding has achieved thus far. Each mix has its distinctive qualities that you might just love, and the breeder is prepared to make a compelling case for why these flowers deserve your closer attention and appreciation.
Your Invitation to Booth B3.12
With that lineup, as you map out your route through the exhibition booths this November 4-6, make booth B3.12 a priority destination. It will definitely be abuzz with activity. You should be there too. You wouldn't want to miss out.
Whichever flower you have been looking for might just be there. So, take your time at the booth, look at what's being presented, compare varieties, and have real conversations. United Selections, Könst Alstroemeria, and Icon Selections will be there with their floral lineup. Will you be there to experience it firsthand?
Feature and header photo by Rob Metsers, courtesy of HPP.
