Founded more than a century ago, De Ruiter has been a market leader for rose breeding and other ornamental plants for a few decades. Originally a family business it evolved into a visionary organization with a clear-cut corporate structure. De Ruiter is working continuously on breeding improved productive rose varieties and pot plants, which will allow quality assurance, product differentiation, and above all represent beauty. One of the beauties is the new thornless red rose Born Free.
Creating Flower Business With Born Free®
In line with what De Ruiter stands for, Creating Flower Business®, it is essential to strategize with stakeholders on future global market trends and introduce market concepts to facilitate the procurement of innovative produce. In De Ruiter's pursuit of continuously creating the right and adequate product for the market, De Ruiter is proud to introduce and promote the standard red rose variety Born Free®.
Rose Born Free® Conveys a Message
The presentation of this image is foremost aimed at the promotion of the variety Born Free®. A rose is an emotional product whose commercial name and trademark convey a message with an appearance in the user's mind.
Born Free is a nod to the incredible story of Joy and George Adamson, two known wildlife conservationists who lived and worked for decades in Kenya; associated with Elsa the Lioness, Joy wrote Born Free to tell the lion's tale, which was later made into an Academy Award-winning movie.
Why Banksy's Graffiti to Promote Rose Born Free®
Banksy is a graffiti street artist who made the mural of a masked man throwing a bunch of flowers, inspired by images of 1960s protests in France. It portrays peace and hope. In times of worldwide military conflicts, a clear message. It is opportune and symbolic in times of trouble and turmoil.
About the Variety Born Free®
The variety is productive (1.6 - 1.8 fl/pl/month), bright red color, no blackening with an average head size of 6cm, an average stem length of 60 -70 cm, and an excellent perception in the market. The production area in Ecuador covers approximately 10 hectares, which is rapidly expanding. It opens nicely with a vase life of at least 12 days—great transport behavior, including sea freight.
Rose Born Free is a groundbreaking new red rose variety that offers a fresh opportunity for growers, distributors, and floral designers alike.
"The main advantage of Born Free is that it's highly productive, and besides being a great looking, flat-ruffled, romantic red rose, is that Born Free is absolutely thornless."
