Choice Farms is proud to announce that Jena Gizerskiy, CFD, PFCI, has joined the company as Director of Business Development. Her appointment comes at a pivotal moment as the floral industry continues to evolve and expand.
Jena Gizersky Joins Choice Farms
Jena brings over a decade of expertise in the floral sector, most recently as Sales Manager at Rosaprima, where she collaborated with wholesalers, luxury brands, and wedding and event designers across North America. Her earlier career in luxury retail with Christian Dior and Neiman Marcus provided her with a strong background in brand development and customer experience. She is a Certified Floral Designer (CFD®) accredited by AIFD and was recognized as a PFCI (Professional Floral Communicators – International) member at the 2025 SAF Convention.
Beyond her professional roles, Jena also serves on the WF&FSA Board of Directors and leads its Marketing Committee.
Jena:
“Choice Farms plays an essential role in connecting growers with florists and ensuring flowers of the highest quality reach the market. I’m excited to contribute to partnerships that elevate our brand and support floral professionals everywhere.”
Jorge Constain, President of Choice Farms:
“We’re delighted to welcome Jena to our leadership team. Her broad experience and innovative outlook will strengthen our growth strategy while reinforcing the dependable service our customers value.”
This leadership addition highlights Choice Farms’ dedication to investing in people, collaboration, and innovation to benefit the global floral community.
About Choice Farms
With over 26 years of experience, Choice Farms is a leading Miami-based importer and distributor of premium roses and novelty flowers. Partnering with select growers throughout the Americas, Africa, and Europe, the company is committed to providing a consistent supply of high-quality flowers. Customers trust Choice Farms for its unwavering focus on quality, reliability, and care. Choice Farms provides ease of mind to its clients.
