Grower Tesselaar Alstroemeria is throwing open its doors to floral professionals on Wednesday, January 8, 2025, from 10:00 AM to 4:00 PM. This is your chance to explore their extensive range of Alstroemerias, a reputation they've built over three decades. And here's the kicker: they're unveiling a brand-new product group in their assortment, the Matthiola!
Open Day at Tesselaar Alstroemeria
Tesselaar Alstroemeria has been a cornerstone in floriculture, focusing on sustainable practices and top-notch quality. Their Alstroemerias are known for their long shelf life and consistent bloom, ensuring minimal waste on the shop floor. They've also made strides in sustainability, with lower greenhouse temperatures, fewer light hours, and a strong emphasis on biological pest control.
For florists, this open day is more than just a tour—it's a chance to connect with industry peers, gain insights into sustainable cultivation, and explore new floral varieties. Tesselaar's dedication to quality and sustainability is evident in their certifications, including MPS-A, MPS GAP, and MPS Socially Qualified. They've been calculating their environmental footprint annually since 2016, striving for continuous improvement.
Meet the 4 Alstro Concepts
Besides a wide assortment of fifteen alstro varieties, this grower has invested a lot over the past year in pampering wholesale traders and florists with tailor-made packing and concepts like Alstro Special, Alstro Lux, Alstro Elegance, and Alstro Nature, making them ideal for your purposes and occasions. You will have read all about this in the article Experience a Touch of Luxury and Quality of Tesselaar Alstroemeria and Laura Drahici's inspiring blog Designing With 4 Categories of Alstroemeria.
Matthiola, the New Kid in Town
The new Matthiola greenhouse is a prove of Tesselaar's commitment to innovation and meeting market demands. Matthiolas are celebrated for their fragrance and vibrant colors and are a fantastic addition to any floral arrangement. This expansion not only broadens Tesselaar's product range but also offers florists more options to cater to diverse customer preferences.
Dutch Champion Franka Roenhorst Designs
Throughout the day, Franka Roenhorst will be crafting creations using Tesselaar's products. Having Franka at the event is a real treat. After clinching the Dutch Floral Art Championship in 2024, she's set to represent the Netherlands at the World Cup Floral Art in The Hague in August 2025. Her presence at the open day provides a unique opportunity to witness a master at work, drawing inspiration from her innovative designs.
Did you know that Tesselaar Alstroemeria is one of Franka's sponsors for the upcoming World Cup? Karolien Tesselaar says:
“With love and passion, we grow sustainable Alstroemeria. The only way these long-lasting flowers find their way to consumers is through the craftsmanship of florists. That’s why we are delighted to sponsor Franka Roenhorst on her journey to the World Cup Floral Art. We also hope to raise awareness of the Alstroemeria among a wider audience.”
When and Where, and How to Register
In a nutshell, Tesselaar Alstroemeria's Open Day is a must-attend for florists eager to stay ahead in the floral industry. It's a day filled with learning, networking, and inspiration, all set in the heart of sustainable floriculture. Don't miss out—mark your calendars, and be part of this blooming experience.
The event takes place on Wednesday, January 8, 2025, from 10:00 AM to 4:00 PM. For those tied up during the day the doors swing open again from 7:00 PM to 9:00 PM, perfect for florists to drop by after shop hours.
They've your appetite covered with a delicious lunch, coffee, and other treats lined up for you.
So, to ensure everything runs smoothly, please RSVP by shooting an email to [email protected].
