Greetings from the owner of Nonsense Florals, Emily Greenstreet who is happily welcomed to this week's florist special. She is the creator of this quirky Los Angeles-based floral design studio, bringing her background as a painter and architect to her floral arrangements and designs. Emily's passion for flowers began in her childhood, inspired by reading Alice in Wonderland, and she strives to infuse a sense of playfulness and curiosity into her designs.
The Balance of Structure, Fluidity, and Love in Nonsense Florals’ Work
When Emily was a young child and read Alice in Wonderland for the first time, she immediately fell in love with flowers. She has always been fun and inquisitive, just like Alice, and adores how flowers can bring forward the same emotion. As the owner of Nosense Florals, she has an excellent eye for composition and detail because of her experience as an architect and painter, skills which she uses in floral creations.
In her arrangements, the floral designer is constantly trying out new floral combinations and floral syntheses that go well together. At the end of the day, creating with flowers is all she needs to be happy and make others happy as well.
At Nonsense Florals, she believes that flowers are more than just pretty decorations because they have the power to call up emotions and bring joy to everyone who experiences them. Whatever you have in mind, she's ready and steady to bring your floral dreams and vision to life. No matter if you're looking for a simple bouquet to brighten up your home or a wild and wonderful centerpiece for your wedding, Emily is happy to do your florals.
Believing in the Power of Playfulness in Floral Design by Emily Greenstreet
The name 'Nonsense Florals' encapsulates her desire to infuse a sense of playfulness and curiosity into her work, moving beyond traditional floral design conventions.
Emily approaches her floral designs with a natural, hands-on instinct, letting the flowers themselves influence the direction of each piece. Rather than following strict formulas, she lets the flowers speak, leading to arrangements that feel organic and full of life. There’s a sense of playfulness in her work, a reminder of the imaginative stories she loved as a child. The result? Florals that tell a story of their own, without the need for overthinking.
Despite the challenges of transitioning from architecture to floristry, Emily has successfully established her business as a distinctive presence in the Los Angeles floral scene. Her commitment to authenticity, combined with her artistic sensibilities, continues to resonate with clients seeking unique and meaningful floral experiences.
How Flowers Inspire the Creative Process
After years in the world of architecture, Emily found herself drawn to a completely different kind of design—flowers. The transition wasn’t easy, but with a deep understanding of structure and form from architecture, the designer began experimenting with flowers as they were brought to this world in their most beautiful and natural state, and later on with floral arrangements.
It didn’t take long for her to realize that the flowers she worked with allowed her to express herself in a way architecture never could. Over time, Emily created her own space in the LA floral scene, building her brand not just on aesthetics but on authenticity, building a base of loyal clients who love her work. Her approach goes beyond the typical arrangement—she’s focused on creating a connection with each client and ensuring that every piece feels personal.
Now, her business is recognized for offering something special, with flowers that speak to people in a unique way. To see more of her work, make sure to visit Nosense Florals' Instagram.
Photos by @nosenseflorals.
