As a design studio, FIELD'S ethos is based on the notion of mono no aware, a concept from Japanese aesthetics that reflects an awareness of the impermanence of things. This philosophy inspires a celebration of the present moment, guiding the studio's belief that every wedding should be aesthetically distinct, deeply personal, and visually captivating.
How Lee Matalone Uses Flowers to Create Immersive Experiences
FIELD is a floral design studio specializing in botanical designs for contemporary events, environments, and experiences. Led by artistic director and founder Lee Matalone, the studio, based in Richmond, Virginia, operates at the intersection of floristry, installation, and visual composition for people to observe that flowers are not only used as décor, but as a primary artistic way of life.
Lee and her team produce environments that feel both intentional and atmospheric, where florals function as art objects within a larger spatial narrative. The studio is committed to sustainable practices, prioritizing foam-free mechanics and thoughtful material use, and re-use, whenever possible. Matalone aims to move beyond tradition, positioning floral design as a contemporary art form that is atmospheric and emotionally resonant.
Floral Weddings by Lee Matalone
With every wedding, the studio creates a distinct, one-of-a-kind aesthetic concept tailored to the couple and occasion. The studio approaches floral design with an experimental ethos, elevating wedding florals into artistic expressions that go beyond convention. Sustainability remains an important part of its practice, with a commitment to partnering with local growers whenever possible and avoiding floral foam and toxic chemicals in its designs. For couples seeking dreamy floral tablescapes, dramatic ceremony installations, and floral experiences that rise above the traditional, FIELD offers a fresh and artful perspective.
Collaborations, Floral Contracts, and Floral Subscriptions
Beyond weddings, the studio collaborates with brands, businesses, and creative teams to craft memorable experiences through flowers. From product launches and editorial shoots to marketing campaigns and special events, floral design is used as a storytelling tool that enhances visual identity and brings concepts to life. Thoughtful art direction and styling ensure that every arrangement complements and elevates the products, services, or spaces it accompanies.
The studio also works closely with hotels, restaurants, retail spaces, and other businesses to develop customized floral programs tailored to their unique aesthetic and clientele. Whether through striking installations, seasonal displays, or ongoing floral arrangements, each design is created to enrich the atmosphere and leave a lasting impression on guests and visitors.
For those who wish to incorporate fresh flowers into their everyday environment, subscription services are available on a weekly, biweekly, or monthly basis. Each delivery features a carefully curated bouquet or vessel arrangement, designed with the same artistic approach and attention to detail that defines the studio's work. The result is a consistent presence of seasonal beauty, bringing thoughtfully designed florals into homes, offices, and commercial spaces throughout the year.
Photos: @fieldfloral
