From October 14th to 16th, Feria Valencia hosts the 54th edition of Iberflora, the international event for plants, flowers, gardening, and landscaping. With training, innovation, and unique experiences, the fair presents new spaces, awards, technical workshops, the Floral Universe, and InspiraCCión, consolidating its position as a benchmark for professionals in the green sector.
The program will include several new spaces, such as Food&Contract, Horizonte Limón, and Green Avenue, and will maintain the already consolidated Floral Universe, the Iberflora Innovation Awards, Mediterranean Break, and technical workshops.
Iberflora Innovation Awards 2025
Sustainability and digitalization will be the focus of the Iberflora Innovation Awards. Upon entering the entrance hall, visitors can explore a graphic exhibition showing all the award nominations in the categories of plants and flowers, plant care, garden equipment, technology, and sustainable solutions.
Among the new features of the Iberflora Innovation Awards 2025, highlights include substrates for green roofs, a waterproof container for bouquets, and a surface revegetation system capable of incorporating nature-based solutions into cities. The products will also be on display at the stands of the candidate exhibitors.
The Floral Universe
Pavilion 4 (level 3) will once again become the stage for floral art. Demonstrations, catwalks, and shows will bring together leading figures, such as the winner of Best Artisan. Florist Samuel Flores, the Valencian Academy of Floral Art, Carlos Ríos, and the Interflora Training Group will put on a floral show focused on sustainability. On Wednesday the 15th, Jesús Roselló will speak about Gender Neurosales to sell more, and in the afternoon, a bridal bouquet parade will take place. On Thursday, the collective El Arte de la Flor y su Gente will close the space with a choral performance.
Green Agora, the Venue for the Technical Workshops
The Green Agora (Level 3 Hall 3) will be the point of reflection on the future of gardening and landscaping. FEEJ will bring together experts to discuss the Gardens of Tomorrow and discuss digitalization, artificial intelligence, biosensors, urban green infrastructure, and sustainable mobility. On the 14th and 15th, the sessions will combine presentations, panel discussions, and practical workshops with free registration.
For its part, on Thursday the 16th, Asfplant will hold a conference focused on large-scale urban plantations and strategies to address extreme weather conditions. Challenges such as drought, the effects of flooding, and the implementation of SUDS will be addressed, with experiences from cities such as Madrid, Seville, Los Alcázares, Algemesí, and Alaquàs.
Horizonte Limón: Inspiration, Marketing, Influencers, and the Industry’s Biggest Gala
Horizonte Limón (Level 3, Hall 4) will be a new space that will feature several hot spots during the event. The first will be the industry's grand gala, the Night + Green, which this year transforms and becomes Afternoon. It will be on Tuesday, the 14th, from 5:30 to 8:00 PM. Music, snacks, and networking will make this new space the ideal place to chat in a relaxed atmosphere that strengthens the more social side of Iberflora.
Horizonte Limón will also host a talk by the international influencer Michael Perry (Mr. Plant Geek), who will share his experience with marketing in this decade, and talk about the different communication channels: social networks, email marketing, websites, etc.
For its part, on Wednesday 15th, an interesting day will be held within the framework of Iberflora InspiraCCión, a forum on nursery, retail, and business management. Moderated by Ángel Villarino and Javier Gil-Vernet, experts such as Miquel Rodríguez and Yolanda Morales will offer tips for professionalizing nursery management, making the leap from self-employed to entrepreneur, and highlighting strategic advice.
In addition, the Association of Ornamental Plant Marketers (ACPO) will hold the fourth edition of the Green Trunk Awards in this same space, where the most influential content creators in the sector will be recognized. The gala, hosted by Esther Casanovas, will be held on Wednesday, the 15th at 6:00 p.m., where the Greenfluencer of the Year 2025 will be announced.
Spaces of Experience
In addition, the fair multiplies the spaces of experience: the Mediterranean Break, managed by Asfplant, invites you to take a break with local flavor; the Garden Center recreates a spectacular garden center with Aliat's signature; the restaurant Food & Contract fuses gastronomy, nature and design; and the Green Avenue It displays the great avenue of nurserymen, a true showcase of plants and flowers in their purest state.
Ready to live this year's Iberflora experience?
Photos courtesy of Iberflora.
