Iberflora Connection 2025 will take place from October 14 to 16 at Feria Valencia, Spain, with increased exhibition space and new areas that reinforce its role as a leading professional forum for the green sector. The event emphasizes international participation, innovation, and business-oriented experiences, consolidating itself as an essential meeting point for nurseries, landscapers, florists, and green sector professionals.
From Mediterranean Roots to Global Reach - What Awaits at Iberflora Connection 2025
This year's edition arrives with strong momentum. The international green sector fair has expanded its exhibition space compared to 2023 and is nearly fully booked. The new pavilion layout strengthens each area’s identity and boosts business and networking opportunities. In 2025, Iberflora returns to its traditional pavilions — 1, 3, and 4 on level 3 of Feria Valencia — combining clear organization with experiential spaces.
Pavilion 1 is mainly dedicated to ASFPLANT members, who fill the space with Valencian nurseries and their Mediterranean Break networking area. Some independent exhibitors will also participate.
How Floristry and Landscaping Intersect With Interior and Urban Design
Pavilion 3 will host a new conceptual space exploring how plants, flowers, and greenery can be integrated into contract, architecture, and interior design projects. It will feature themed rooms, a central lobby, and its own auditorium for seminars and training, offering an immersive experience that connects nature and design.
Regional collectives — Galicia, Andalusia, Catalonia, Canary Islands (ASOCAN), and others — will also exhibit, supporting Iberflora’s strong business potential and its draw for professional buyers.
Pavilion 4 Will Bring Creativity, Trends, and Commercial Pulse
Pavilion 4 brings together some of the edition’s most attractive spaces: flowers, interior design, nurseries, and buyers.
Universo Floral will feature courses and training by Interflora and GFI, plus special guest artist Samuel Flores, winner of the Interflora Best Florist Craftsman Cup, highlighting the space as a hub of talent and creativity.
The Horizonte Limón installation, by interior designer Sigfrido Serra, offers an innovative view of nature in urban environments. Inspired by a city skyline, it includes a conference area, a hammock lounge, a bar, and an exclusive networking zone for national and international buyers, press, and influencers — with surprises revealed during the event.
The pavilion also hosts the Garden Center, featuring the Aliat buying group, garden channel specialists, DIY garden companies, and leading nurseries.
A Layout That Reflects Sector Evolution
The updated layout and renewed spaces confirm that Iberflora Connection 2025 is the professional forum for the green sector. More space, greater international participation, and business- and innovation-focused experiences make it a must-attend for nurseries, landscapers, florists, garden centers, and all green industry players.
Photos courtesy of Iberflora.
