On May 23rd, Jorge Juan Street will be the setting for the most anticipated event of the season. Stretching all the way to Núñez de Balboa street, this event marks the peak of the capital's most colorful season. Flowers have always been the key element of this time of year, and naturally, Vogue's 'Mercado de las Flores' (in its spring edition) is always one of the most anticipated events of the season, a huge street-level showcase that brings together not only some of Madrid's best florists but also expands into other sensory experiences with stalls dedicated to fragrances, cosmetics, fashion, workshops, and unique activities.
Vogue's 'Mercado de las Flores' Is Madrid's Most Anticipated Spring Event
The 'Mercado' (Market), an initiative by Vogue Spain in collaboration with the Madrid City Council and the Salamanca District Merchants Association (District 41), has established itself as the quintessential spring event, a favorite among flower lovers and industry professionals. It provides an opportunity to share tips, discover the latest decorating trends, and capture unforgettable photos for social media. This year's edition will take place on May 23rd, featuring 30 florists and countless activations from District 41 shops, with a stand brimming with surprises, raffles, and experiences.
The Salamanca district will be lit on May 23rd, so be sure to mark your calendar!
Thirty Participating Florists
This year’s edition of Madrid’s Mercado de las Flores once again brings together an exciting mix of florists, floral studios, plant boutiques, and flower designers from across the city and beyond. From contemporary floral aesthetics to romantic garden-inspired creations, each participant adds its own identity and creative vision to this spring event.
Video by: @madridseduce
Visitors will have the opportunity to discover and connect with a wide variety of floral brands and studios, including Elena Suárez, Ferini, Alblanc, Maua, Bim Flowers, Camomile, Francesca Lazanzi, Terabitia, Gus & Flowers, Guirnalda, La Casa De Las Plantas, Blooms, Arbolande, Singular Flower, Amborella, El Palomar Studio, Qantu, Aloia Estudio Floral, Yamil, Florea, Es Tiempo De Flores, Floristería Raquel, El Jardín De Las Moñinas, Flores De Cavia, Erica Garden, Provocateur Roses, La Fiorería, The Prestige Roses, Verdecora, and Caléndula.
More Than Flowers – Activities, Experiences, and Solidarity at the Market
The market itself opens up to different activities such as coffee tastings, exclusive discounts, photo opportunities, and raffles for trips and products, and the associations El Sueño de Vicky, Juegaterapia, Fundación Prodis, Nuevo Futuro, Menudos Corazones, and Cabezotas Contra el Cáncer will have their own spaces to inform visitors about their solidarity initiatives.
Elizabeth Arden, Eksperience by Revlon Professional, GRAND azulmarino, Falconeri, Kiabi, Lexus, Chloé, Neutrogena, UGG, Owala, Pablosky, Eucerin, Solán de Cabras, EcoTools, Sézane, and LOEWE Perfumes will also be present with different stands and activations.
Video by: @elenasuarezandco
The floral event of the season is almost here, and it promises to once again fill Madrid with color, creativity, and spring spirit. Visitors are encouraged to save the date and experience the Vogue Flower Market 2026 firsthand.
