Maurits Keppel is a summer flowers grower in Utrecht (Netherlands) who cultivates his flowers in a traditional greenhouse. With his sustainable approach instead of mass production, he creates beautiful summer flowers that he regularly tests with pure love and real passion.
For florists who are looking for more than beautiful blooms, grown in a sustainable environment, Maurits Keppel has another scoop: organically grown Bupleurum Griffithii, commonly known as Hare's Ear or Thorow-wax. Here’s everything you need to know about this organically cultivated flower.
A Filler With a Story
The Bupleurum Griffithii has bright green flowers and delicate leaves. This annual cut flower is quite distinctive: it blooms for a long time and makes an excellent filler in bouquets. Its lush green foliage paired with yellow-green blossoms adds a unique touch to any arrangement. Plus, it’s perfect for drying, allowing you to preserve its beauty long after the harvest.

What truly sets Bupleurum apart isn’t just its appearance but also how it elevates floral compositions. It provides a generous, elongated floral display that shines through among other blooms. With a vase life of 7 to 10 days, it’s a smart choice for florists committed to quality and sustainability. When combined with vibrant seasonal flowers, Bupleurum creates harmonious, eye-catching arrangements that captivate customers and invite admiration.

Making a Difference in the Flower Industry
With the availability of organic Bupleurum, Maurits Keppel offers florists a powerful tool to stand out. Today’s customers demand transparency and sustainability, and these flowers tell a story of respect for nature and craftsmanship. They serve as an ideal foundation for creative, responsibly crafted bouquets that are stunning and also carry a meaningful message.

Real Care and Honest Intention
The arrival of this special Bupleurum from Dutch soil is more than just an addition to your product range. It’s an invitation to look beyond traditional blooms and choose something cultivated with real care and intention. A flower that not only enhances aesthetic appeal but also reflects the green values you want to convey as a florist.

More Than Just a Nursery
Maurits Keppel is known for growing high-quality blooms in a conscious, organic manner, where trends are not his main priority. His approach is thoughtful and authentic: he prioritizes quality, organic and traditional ways, and a story he’s eager to share.
The new batch of Bupleurum is more than just a seasonal experiment; it’s part of a larger movement - a statement that flowers should be beautiful, yes, but also responsibly grown with care. These exceptional flowers will soon be available and proudly cultivated under the SKAL certification, promising to bring a fresh perspective to the world of cut flowers.
featured image: bupleurum.cutflowers
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