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Maurits Keppel’s Scoops – Gold From Dutch Soil

These organically-grown flowers are more than just a filler, and they're available right now!

By: THURSD. | 14-05-2025 | 2 min read
Cut Flowers
Maurits Keppel Bupleurum Griffithii

Maurits Keppel is a summer flowers grower in Utrecht (Netherlands) who cultivates his flowers in a traditional greenhouse. With his sustainable approach instead of mass production, he creates beautiful summer flowers that he regularly tests with pure love and real passion.

For florists who are looking for more than beautiful blooms, grown in a sustainable environment, Maurits Keppel has another scoop: organically grown Bupleurum Griffithii, commonly known as Hare's Ear or Thorow-wax. Here’s everything you need to know about this organically cultivated flower.

A Filler With a Story

The Bupleurum Griffithii has bright green flowers and delicate leaves. This annual cut flower is quite distinctive: it blooms for a long time and makes an excellent filler in bouquets. Its lush green foliage paired with yellow-green blossoms adds a unique touch to any arrangement. Plus, it’s perfect for drying, allowing you to preserve its beauty long after the harvest.

 

Bouquet with Bupleurum rotundifolium by cheatwoodphotograph and Branching Out Events
Wedding bouquet with Bupleurum by @cheatwoodphotograph and Branching Out Events

 

What truly sets Bupleurum apart isn’t just its appearance but also how it elevates floral compositions. It provides a generous, elongated floral display that shines through among other blooms. With a vase life of 7 to 10 days, it’s a smart choice for florists committed to quality and sustainability. When combined with vibrant seasonal flowers, Bupleurum creates harmonious, eye-catching arrangements that captivate customers and invite admiration.

 

Bupleurum by Sunkissed Flowerfarm
Bupleurum by @Sunkissed Flowerfarm

 

Making a Difference in the Flower Industry

With the availability of organic Bupleurum, Maurits Keppel offers florists a powerful tool to stand out. Today’s customers demand transparency and sustainability, and these flowers tell a story of respect for nature and craftsmanship. They serve as an ideal foundation for creative, responsibly crafted bouquets that are stunning and also carry a meaningful message.

 

Maurits Keppel in greenhouse with Bupleurum
Maurits Keppel in greenhouse with Bupleurum

 

Real Care and Honest Intention

The arrival of this special Bupleurum from Dutch soil is more than just an addition to your product range. It’s an invitation to look beyond traditional blooms and choose something cultivated with real care and intention. A flower that not only enhances aesthetic appeal but also reflects the green values you want to convey as a florist.

 

Bupleurum flowers by Maurits Keppel
Bupleurum in Maurits' greenhouse

 

More Than Just a Nursery

Maurits Keppel is known for growing high-quality blooms in a conscious, organic manner, where trends are not his main priority. His approach is thoughtful and authentic: he prioritizes quality, organic and traditional ways, and a story he’s eager to share.

The new batch of Bupleurum is more than just a seasonal experiment; it’s part of a larger movement - a statement that flowers should be beautiful, yes, but also responsibly grown with care. These exceptional flowers will soon be available and proudly cultivated under the SKAL certification, promising to bring a fresh perspective to the world of cut flowers. 

 

featured image: bupleurum.cutflowers

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Poll

Have you ever used Bupleurum Griffithii in your floral arrangements?

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