Are you ready to talk roses? Then IFTEX 2024 will be your best shot at getting in touch with the breeder Meilland Roses, the renowned rose inventors. Besides bringing their vast knowledge of roses to their booth, Area Manager for Kenya, Rowan Godfrey will also present a jaw-dropping display of their exclusive varieties.
This is just a sneak peek at what you can expect at the Meilland booth and why it's a must-visit this year. Any reason not to go? Don't think so.
Meilland Kenya at IFTEX 2024: A Rose Lover's Dream
The Meilland stand at IFTEX 2024 is all set to impress with a completely updated look. Expect a stunning display featuring over twenty varieties of roses, including standard roses, garden-type roses, and spray roses. The variety of colors and styles is sure to catch your eye and inspire your floral creations.
You will be able to meet the team of Rowan Godfrey, Bruno Etavard, and Guillaume Beaugey who will be manning the stand, ready to share their wealth of knowledge about Meilland roses and helping you pick the best flowers for your farm or clients. Whether you're curious about which varieties suit your business best or where to source Meilland roses, they're there at your service to help and advise.
A Glimpse of the Roses on Display
Meilland is bringing an impressive lineup to IFTEX. These five will surely be among the highlights:
- Rose Meimustrad Honey Colorama®: A large-headed uniquely colored rose, with a pink outer and a dark apricot inner petal. Fantastic for neutral-colored arrangements.
- Rose Aya No4 Gypsy® Rose: This exclusive novelty features delicate light pink flowers that are sure to charm.
- Rose Meichneder Lady Forte®: A highly scented, pure white rose that will fill the booth with its gorgeous fragrance.
- Spray Rose Meidjanot Baby Folies®: A spray rose with a garden-style opening that's simply fantastic.
- Spray Rose Meitasken Rouge Folies®: Deep, luxurious red spray roses that make a bold statement.
Plus, keep an eye out for the newest varieties that might be the next big thing in roses!
Five Reasons to Visit IFTEX and the Meilland Booth
Rowan Godfrey is convinced, like many other participants and the IFTEX organization included, that this year will be the best edition Kenya has ever seen.
Rowan:
"IFTEX 2024 promises to be bigger and better than ever, bringing together people and companies from around the world with a special focus on Kenyan cut flowers.
We want to keep things fresh to ensure that there is something new to see each year and we want this show to be our best! To achieve this, we have reviewed and updated our stand for 2024. We will have many fantastic arrangements across the stand including examples of what can be done by mixing different types and varieties of roses together. Mind you: we will have a number of new varieties on the stand that haven’t been seen before! There is no better opportunity to see all our varieties at their best and in one place.
While I have been to IFTEX and been on a stand here previously, this is my first edition as Area Manager for Meilland Kenya, and I can’t wait to meet everyone!"
Also, Visit the Redesigned Greenhouses at Penta Flowers
In addition to the IFTEX stand, don't miss the chance to visit the completely replanted showhouse at Penta Flowers in Thika. The Penta Flowers showhouse is open during and after IFTEX by appointment. A day's notice is required to ensure a colleague is available to welcome you and guide you through the new varieties. Main visiting days are Monday, June 3rd, Friday, June 7th, and Saturday, June 8th. Other days are possible with prior notice.
The changes at the Penta showhouse are significant, but you'll have to visit to see exactly what's new! Read all about the new setup at the Penta Flowers showhouses in the article 'Meilland Kenya - Fit for the Future'.
The Uhuru showhouse has also been replanted in full and will be open from the end of June.
Please contact Rowan Godfrey (Area Manager, Meilland Kenya) to arrange visits to the Meilland Showhouse, and for all other queries:
Rowan Godfrey
P: +254 793 522 984
E: [email protected]
Ready to Meet Meilland Kenya?
IFTEX 2024 is set to be an unforgettable experience for anyone in the floral industry. Make sure to visit the Meilland booth to discover a world of roses and gain insights that could elevate your floral business.
All images by Meilland, unless otherwise noted.
