Come to Meilland at IFTEX 2024 and Talk Roses

Meilland (Kenya) is all set to impress with a completely updated look and a stunning display of roses, spray roses and garden roses.

By: THURSD. | 22-05-2024 | 4 min read
Floral Events Roses
Meilland Rose Honey Colorama

Are you ready to talk roses? Then IFTEX 2024 will be your best shot at getting in touch with the breeder Meilland Roses, the renowned rose inventors. Besides bringing their vast knowledge of roses to their booth, Area Manager for Kenya, Rowan Godfrey will also present a jaw-dropping display of their exclusive varieties.

This is just a sneak peek at what you can expect at the Meilland booth and why it's a must-visit this year. Any reason not to go? Don't think so.

Meilland Kenya at IFTEX 2024: A Rose Lover's Dream

The Meilland stand at IFTEX 2024 is all set to impress with a completely updated look. Expect a stunning display featuring over twenty varieties of roses, including standard roses, garden-type roses, and spray roses. The variety of colors and styles is sure to catch your eye and inspire your floral creations.

You will be able to meet the team of Rowan Godfrey, Bruno Etavard, and Guillaume Beaugey who will be manning the stand, ready to share their wealth of knowledge about Meilland roses and helping you pick the best flowers for your farm or clients. Whether you're curious about which varieties suit your business best or where to source Meilland roses, they're there at your service to help and advise.


Meilland Rowan Godfrey quote on IFTEX 2024


A Glimpse of the Roses on Display

Meilland is bringing an impressive lineup to IFTEX. These five will surely be among the highlights:

Plus, keep an eye out for the newest varieties that might be the next big thing in roses!


Rose Lady Forte bloom by Meilland
Rose Lady Forte® (Meichneder). Photos by @Parfum Flower Company.


Five Reasons to Visit IFTEX and the Meilland Booth

Rowan Godfrey is convinced, like many other participants and the IFTEX organization included, that this year will be the best edition Kenya has ever seen.


"IFTEX 2024 promises to be bigger and better than ever, bringing together people and companies from around the world with a special focus on Kenyan cut flowers.

We want to keep things fresh to ensure that there is something new to see each year and we want this show to be our best! To achieve this, we have reviewed and updated our stand for 2024. We will have many fantastic arrangements across the stand including examples of what can be done by mixing different types and varieties of roses together. Mind you: we will have a number of new varieties on the stand that haven’t been seen before! There is no better opportunity to see all our varieties at their best and in one place.

While I have been to IFTEX and been on a stand here previously, this is my first edition as Area Manager for Meilland Kenya, and I can’t wait to meet everyone!"


Rose Honey Colorama by Meilland
Rose Meimustrad Honey Colorama®


Also, Visit the Redesigned Greenhouses at Penta Flowers

In addition to the IFTEX stand, don't miss the chance to visit the completely replanted showhouse at Penta Flowers in Thika. The Penta Flowers showhouse is open during and after IFTEX by appointment. A day's notice is required to ensure a colleague is available to welcome you and guide you through the new varieties. Main visiting days are Monday, June 3rd, Friday, June 7th, and Saturday, June 8th. Other days are possible with prior notice.

The changes at the Penta showhouse are significant, but you'll have to visit to see exactly what's new! Read all about the new setup at the Penta Flowers showhouses in the article 'Meilland Kenya - Fit for the Future'.

The Uhuru showhouse has also been replanted in full and will be open from the end of June.


Spray Rose Baby Folies by Meilland
Spray Rose Baby Folies® (Meidjanot). Photo by Tamar Valley Roses


Please contact Rowan Godfrey (Area Manager, Meilland Kenya) to arrange visits to the Meilland Showhouse, and for all other queries:
Rowan Godfrey
P: +254 793 522 984
E: [email protected]


Spray Rose Rouge Folies by Meilland
Spray Rose Rouge Folies® (Meitasken)


Ready to Meet Meilland Kenya?

IFTEX 2024 is set to be an unforgettable experience for anyone in the floral industry. Make sure to visit the Meilland booth to discover a world of roses and gain insights that could elevate your floral business.


All images by Meilland, unless otherwise noted.


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