For Valentines, a ‘Perfectly Green’ Rose Red Naomi Is Created With Green Consciousness

Porta Nova's sustainability efforts just got a notch higher with its latest innovative approaches.

By: THURSD. | 31-01-2024 | 9 min read
Roses Sustainability Valentine
​Porta Nova’s ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness for Valentine’s

Porta Nova, the renowned nursery for the highly acclaimed Rose Red Naomi always has something fascinating to offer when it comes to exquisite rose breeding, and sustainability in all their element. The Waddinxveen-based rose grower hardly falters when it comes to showcasing the latest state-of-the-art technologies, if only it means the roses it breeds will be of the highest quality, and produced with the utmost sustainability-consciousness.

Now, with Valentine's Day here, Porta Nova’s quest for the perfect symbol of love and passion - Rose Red Naomi - has become even more paramount. Its green consciousness efforts just got a notch higher with its latest innovative approaches that put sustainability, environmental responsibility, and the lowest carbon footprint at the very core of all its production processes. After all, floriculture trends across the globe ought to be sustainable as consumers the world over demand so.

Valentine’s With a Touch of Sustainability and Green Consciousness

For starters, Porta Nova’s Rose Red Naomi is a definite Valentine’s Day favorite. It has a perfect red color that features a smooth, velvety shade. This is the only red rose with an extremely large flower head and a subtle alluring scent perfect for that Valentine’s aura and feel. 


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Porta Nova's Rose Red Naomi
Photo by @portanoveroses


Rose Red Naomi is a rose, so lovely, it seems to pamper one’s senses. Plus, with all its ideal qualities; from its long stems to exceptional transportability, and a superb vase life, the rose just has it all. All these qualities make it the ultimate Valentine's flower; definitely a rose you’d fall in love with.

For the rose’s breeding, simply put, Porta Nova - who is constantly looking for the perfect rose-growing conditions - is redefining the concept of love with a touch of green conscience. In its rose breeding processes, dedication to sustainability is deeply rooted in Porta Nova’s very ethos. Knowing the importance of conserving the planet for future generations, the company has applied various systems and innovations to minimize its environmental impacts.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Rose Red Naomi developed by Porta Nova.
Photo by @fiocchettofranci


Porta Nova:

“We (at Porta Nova) strive to grow the best red roses in the world with a minimal impact on the environment. We believe that many small changes can lead to big results. Constant improvement has enabled us to grow the world’s most beautiful Rose Red Naomi roses. To ensure a good future for our company and kids, we know we need a healthy earth too. That’s why, besides improving the quality of our roses, we’re also focused on growing them in a sustainable way. It’s not just about the flowers; it’s about taking care of the planet too.”


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Rose Red Naomi


In this context, the grower has, over the past eight years, invested more than €38 million in different cutting-edge technologies intended to achieve sustainable cultivation of its roses. The goal, according to Porta Nova, is to grow Rose Red Naomi with the lowest carbon footprint in the industry. And key to this approach is the option to grow gasless and use green energy. And since November 2023, the grower has been able to achieve this feat 100%!

An Array of Sustainability-Focused, Green Conscious Technologies

Porta Nova’s great investment in green and sustainable technologies to drive its breeding and production processes is, without a doubt, an enviable feat. The fact that the rose nursery has already achieved a significant part of its intended goal, makes it even more remarkable.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Inside one of Porta Nova's rose-production facilities.


So, how did they accomplish these achievements? Well, here you go.

The Climator System

Among Porta Nova’s innovative approaches is the application of the Climator System, a revolutionary technology that allows the grower to capture and store heat from the summer 100 meters underground, and utilize this stored hot water to warm the greenhouses during the winter. This efficient and sustainable model guarantees that the grower reduces the need for conventional heating methods and minimizes energy consumption.

The water is pumped through a heat exchanger located inside a Green Room. It then releases this heat to the climators bringing the greenhouse to exactly the perfect temperatures for the roses. The cooled water then goes back underground and in summer, the cold water is pumped back up to help the climators blow cool air into the greenhouse. This creates a stable climate that results in roses of a stable quality all year round.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Porta Nova's Green Room.
Photo by @portanovaroses


Essentially, the Green Room is the space that is fully in line with Porta Nova’s binder to a low carbon footprint and its desire to grow roses without using gas. It is the Green Room where the nursery gets the power for its climators, which naturally heat the nursery in winter and cool it down in summer. 

Noteworthy, the water in the heat exchanger always stays in its closed circuit and is used solely as an energy carrier. The heated or cooled water is only transferred to the climators in the greenhouse, hence the balance of the groundwater is never affected. 

Given that through this system the nursery often gathers more energy than it needs, its residual heat can be supplied and used to heat several homes in the area, meaning in addition to sustainably growing quality red roses, Porta Nova also helps its neighborhood to be green-conscious.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Porta Nova's Green Room


Transition to Green Energy

The breeding company’s sustainability efforts extend to energy resources. Five years ago, the company invested €5 million in a private power line, connecting it to the nearest power station, in a strategic decision that enables it to practically use green energy instead of fossil fuels. 

This line allows the grower to purchase electricity instead of solely relying on gas for heating and lighting, with the added advantage of flexibility to choose daily between gas and electricity. In addition, the company has the option to select 100% wind energy.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Inside a greenhouse at Porta Nova's facilities.


The subsequent step saw the grower transition to LED lighting for more optimal light levels and increased energy savings. In 2022, Porta Nova started installing LEDs and completed the full transition in 2023. Thus, with the specialized LED Light and the additional heat from the climators, the nursery now saves 40% on both lighting costs and energy consumption, ensuring that even the smallest details contribute to its green conscience.

This perfectly fits into the winter months in which Porta Nova is ready for growing top-quality Rose Red Naomi with 100% full LED lights. The company already researched and developed LED lighting strategies with numerous relevant experts for many years, looking for the ultimate ‘light recipe’ for its roses. With LED light, one can determine exactly which colors/radiation to use. And together with the developers, the grower found the ultimate spectrum for the rose.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
LED lighting inside Porta Nova's rose-production facilities.


As a result, in addition to sustainability and cost aspects, the nursery expects the roses’ production and quality to be more stable throughout the year, and the flowers to be presented with the perfect light ranges. 

Porta Nova:

“Thanks to our new 100% LED light and our unique Climator System in which we store heat from the summer underground and use it for heating in the winter, we have been able to grow top-quality roses during winter and for Valentine 2024.”

Together, the climators and green electricity now allow Porta Nova to grow its roses without gas. Essentially, gas produces carbon emissions, which in turn have a direct impact on the environment. Hence the grower aims to grow its flowers without using it. 


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Perfectly created conditions allow Porta Nova to develop roses all year round


Still Aiming for a Much Greener Future

Porta Nova's sustainable journey does not end with the current achievements. As part of its ongoing commitment to the environment, the company is actively engaged in conducting a comprehensive Life Cycle Assessment (LCA) to identify areas for further enhancement. 

The ongoing LCA is a comprehensive evaluation encompassing different categories to analyze and measure the environmental impact of the company’s flower production, providing an all-inclusive understanding of its operations, and identifying parts that require further sustainability improvements.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
The beginning of a beautiful Rose Red Naomi story.
Photo by @portanovaroses


One key feature of Porta Nova's LCA is its commitment to water management. Instead of utilizing well water, the company collects rainwater from its own roofs and neighboring sources. This sustainable practice not only reduces the reliance on groundwater but also creates a localized ‘spa’ for the plants. The collected rainwater nourishes the roses, ensuring efficient and responsible water usage.

Additionally, the company employs closed fertilizing systems, which enables it to achieve 100% reuse of excess water. This approach minimizes water waste and removes the risk of harmful runoff. Nothing is, therefore, wasted or spilled inside greenhouses.


Porta Nova Rose Red Naomi by Pirjo Koppi
Red Naomi design by Pirjo Koppi


Another vital aspect is the focus on biological pest control. Porta Nova goes all-out to achieve 100% biological pest control, minimizing the use of chemical pesticides. This strategy involves using natural predators and beneficial insects to fight pests effectively while preserving the ecological balance within the cultivation environment.

Furthermore, Porta Nova recognizes that sustainability encompasses more than just reducing carbon emissions. Consequently, its LCA extends beyond carbon footprint measurements to consider other relevant ecological factors to gain comprehensive insights into its environmental performance and identify prospects for more development.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness
Rose Red Naomi flowers are ideal for Valentine's occasion.


'Greener' Rose Red Naomi Flowers for This, and Future Valentines

Valentine’s is all about expressing love, affection, and passion using flowers. And Rose Red Naomi is an ideal flower for these purposes. Porta Nova’s innovative developments, certainly, guarantee that this Valentine’s, you don't just get any Rose Red Naomi, but a perfectly bred ‘green’ Rose Red Naomi thanks to the company’s significant investment in sustainability and green-conscious causes.


​Porta Nova's ‘Perfectly Green’ Rose Red Naomi Created With Green Consciousness


So, go ahead now and buy that Rose Red Naomi for your loved one. You’ll, certainly, be contributing to a greener future!


Feature image by @fiocchettofranci, other photos courtesy of Porta Nova.


Porta Nova Valentine banner



Can't get enough?

Subscribe to the
newsletter, and get
bedazzled with awesome
flower & plant updates