Dümmen Orange Latam was notable once again at this year's Proflora edition, Colombia’s most important international flower trade show, with a stand that embodied the company’s concept: 'The Orange Experience – Tech + Nature = Magic'. The concept symbolized the mix of technology, science, and the wonder of flowers, offering visitors a full floral experience, reflecting the company's spirit of innovation.
Flower Fabulosity Unleashed in Dümmen Orange Latam Proflora Stand
The company presented an extensive, bright portfolio of cut flowers, displaying the strength and diversity of its genetics through more than a hundred varieties. Among the highlights were:
- Rose: Swan+, an eye-catching bicolor variety with an elegant form and excellent performance.
- Chrysanthemum: Adele Series and Lamira Series, both recognized for their exceptional quality, shapes, and vase life.
- Calla: Arabian Night, a dramatic black calla that captured visitors’ attention for its rare color.
- Gerbera: 16053, a soft light pink bicolor variety that impressed with its radiance.
- Dianthus: Ocaso was a standout carnation distinguished for its intense color and strong structure.
- Statice: Tessa Malva was admired for its special color and durability.
Join their flourishing Proflora experience!
Throughout the three-day event, Dümmen Orange welcomed hundreds of visitors from across the Americas and beyond, including growers, wholesalers, and buyers from Colombia, Mexico, Costa Rica, Ecuador, Brazil, the United States, the Netherlands, and many more. The company strengthened existing partnerships and connected with new clients, reinforcing its leadership and reach in global floriculture.
Alejandra Fernández, Latam's Marketing Leader, shared:
“Our goal was to make innovation visible — to show how science and creativity come together in every variety. At Proflora, we showcased not only beautiful flowers but also the technology and expertise behind them, which define who we are as a company.”
A Dazzling Experience With Interactive Surprises
The stand came alive with very colorful, flourishing designs and interactive surprises. Visitors sipped coffees, sampled playful themed cocktails, and explored hands-on displays that sparked curiosity and connection—making the experience unforgettable. It looked like a candy wonderland, but made of flowers! The bubbles and mirrored parts of the booth gave it a fun touch for all visitors.
As a true 'one stop shop' for the floriculture industry, the company continues to bring together the widest and most innovative range of products under one vision. This concept will take full shape in March 2026 (Week 11) with the grand opening of their new farm in Bogotá, Colombia, 'Dümmen Orange, El Jardín'. There will also be a special event, 'The Orange Wonderland', where customers will be able to experience all their products and innovations in one inspiring place.
Dümmen Orange turned the spotlight on flowers in ways no one expected, letting the blooms themselves do the talking.
