Rosa Plaza, the distributor of high-quality Ethiopian roses grown by AQ Roses, which operates from growing locations in Ziway and Debre Zeit, has expanded its range with the introduction of a striking variety. The aptly named Rose On Fire rose made its debut at the RoyalFloraHolland Aalsmeer auction clock on Wednesday, October 29, 2025, and brings a burst of vibrant orange to the company's already impressive portfolio.
A Rose That Lives up to Its Name
Rose On Fire is an intense, bright orange variety that has been judiciously selected for its intense color, which remains vibrant throughout its vase life.
Additionally, every flower opens fully and evenly in the vase, contributing to a strong, elegant appearance. These are unique qualities for an orange rose. And still, with these characteristics, Rose On Fire fits perfectly within Rosa Plaza's assortment.
What Makes This Orange Rose Impressive?
Rose On Fire comes from Interplant Roses, a breeder known for impressive rose breeding and development. Rosa Plaza did not just pick this variety on a whim, but carefully chose it specifically for that intense orange color and superior performance in the vase. It is the kind of selection that shows they understand what matters in a rose; rose that looks good on day seven just the same way it looked good on day one.
This variety not only complements Rosa Plaza's existing collection beautifully but also brings something fresh to their customers. When florists are hunting for orange roses they can count on, this is the kind of option that makes their job easier and their floral arrangements better.
From Ethiopian Highlands to Dutch Auction Floors
Rosa Plaza grows its roses in Ziway and Debre Zeit, Ethiopia. These are locations that offer ideal conditions for rose cultivation. The high altitude, consistent sunshine, and favorable climate work together to produce roses with strong stems, generous flower sizes, and colors that really sing.
These roses travel from those Ethiopian farms to the auction floors in Aalsmeer, where buyers from around the world can access them in an efficient supply chain that keeps the flowers fresh and ensures they arrive at their destination in peak condition.
Come See It for Yourself
If you are headed to the Trade Fair Aalsmeer, which runs from November 4-6, 2025, you can be sure to find Rose On Fire on display at Rosa Plaza's stand 8.2. It is a rose worth seeing in person, because there's something about experiencing that color and watching these flowers firsthand that photos just cannot quite capture.
While you're there, Rosa Plaza is also previewing two more new varieties that will be launching soon, giving you a sneak peek at what is coming next.
Growing With Purpose
Rosa Plaza has built its reputation on producing high-quality Ethiopian roses with a wide assortment, consistent quality, and a focus on sustainable production methods.
The introduction of Rose On Fire is part of that ongoing effort, bringing excellent roses to the market. So, if you want to know more about Rose On Fire or explore Rosa Plaza's full range, then visit their stand 8.2. at the Trade Fair Aalsmeer.
Photos and reel by Rosa Plaza (@rosaplaza_flowers)
