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How the Ethiopian Horticulture Producer Exporters Association (EHPEA) Code of Practice Keeps Ethiopian Flowers Competitive Globally
How EHPEA Code of Practice Keeps Ethiopian Flowers Competitive Globally A constituent part of the Floriculture Sustainability Initiative (FSI) 'Basket of Standards', the Ethiopian Horticulture Producer Exporters Association strives to ensure the country's flowers meet international standards through this Code.
10 questions to Ben Braam
10 Questions to Ben Braam, Managing Director at Braam Roses "Regulations can change, consumer markets and demands on how sustainable flowers are grown may change, but I’d like to believe it’s all for the better in the end, and can also make us better growers than we were before."
10 Questions Interviews
Apr 15 | 7 min read
The Tenth Edition of HortiFlora Expo Ethiopia 2026 Didn’t Just Celebrate a Decade of Growth but Also Sent Strong Signals About Where the Sector Is Heading.
What Ethiopia’s HortiFlora Expo 2026 Revealed About the Industry’s Next Chapter The tenth edition of the fair didn't just celebrate a decade of growth but also sent strong signals about where the sector is heading. Here's what was said and what it means for you.
Meet Marginpar at HortiFlora 2026 to Experience Their Ethiopian Floral Assortment
Visit Marginpar at HortiFlora 2026 to Experience Their Ethiopian Assortment Visit their booth at stand A4.27, which is the place to experience the grower’s Ethiopian summer flowers right at their source.
Floral Events
Mar 18 | 4 min read
Ziway Roses
Meet Ziway Roses at HortiFlora This grower will be showcasing its rose range, market shift, reliability and sustainability efforts during the show.
Ethiopia’s Floriculture Continues to Surpass Market Quality and Consistency Requirements. The Ethiopian Horticulture Producer Exporters Association (EHPEA) Plays a Leading Role in Achieving This.
Here's How Ethiopian Flowers Meet Global Quality and Consistency Standards This country's floriculture continues to surpass market quality and consistency requirements. The Ethiopian Horticulture Producer Exporters Association (EHPEA) plays a leading role in achieving this.
De Ruiter East Africa
Ethiopia’s Rose Industry at a Turning Point Growers respond to demand with intermediate roses and spray diversification, raising standards across the region.
EHPEA’s Great Role in Ethiopian Floriculture Growth and Socio-Economic Impact
EHPEA’s Role in Ethiopian Floriculture Growth and Socio-Economic Impact Through their efforts, the Ethiopian Horticulture Producer Exporters Association gives enough reasons why you need to buy more flowers produced in the country!
Holla Roses’ Innovative Sustainable Practices Recognized
Holla Roses Among Growers Recognized for Innovative Sustainable Practices Ziway Roses' circular waste management system won second place in the inaugural Royal FloraHolland Sustainability Awards.
Rosa Plaza Unveils the Vibrant Orange Rose on Fire From Interplant Roses -  Thursd Article
Introducing the Vibrant Orange Rose on Fire A bright orange variety from Rosa Plaza, bred by Interplant Roses. It is valued for its intense color, which remains vibrant throughout its vase life.
Ethiopia - Where Flowers Meet Ancient Marvels - Thursd Article
Ethiopia – A Country Where Flowers Coexist With Natural and Ancient Wonders A place where modernity and medieval link up, where flower production meets centuries-old traditions.
Travel Floral Education
Oct 22 | 10 min read
Ethiopian Storm Damage Greenhouses
A Message for Those in Challenging Times in Rose Production in Ethiopia De Ruiter, as your business partner, expresses its full support to the flower industry in Ethiopia.
Remarkable
Aug 26 | 1 min read
four phones with a thursd page open

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