This season, Rosaprima adds three new varieties to its assortment. Launched around one of the most active floral periods of the year, they are designed to perform beyond it. Selected for their high demand and ongoing program continuity, these varieties combine strong presentation, versatility, and reliable performance across various floral categories and design styles.
Introducing Three New Roses by Rosaprima
For distributors and their florist clients, Rosaprima's three newest rose varieties offer a balanced addition to assortments moving into the months ahead. It's time to see them!
The ideal roses for life's most important moments
Rose French Kiss
This gorgeous rose has a core color with strong rotational potential. Rose French Kiss sits within one of the most consistent color segments in floral design. Its hot pink tone is lively without becoming aggressive, making it highly adaptable across different design styles and price points.
With a medium-sized bud and long vase life, it supports both volume movement and customer satisfaction at the retail level. It is a reliable option for distributors looking to anchor their assortment with a recognizable yet elevated pink.
- Category: New Varieties / Standard Roses
- Color: Hot Pink
- Bud Size: Medium
- Vase Life: Long
Rose Razzmatazz
Rose Razzmatazz has depth and offers differentiation in the assortment. This rose introduces earth tones that expand more traditional floral palettes while maintaining broad design versatility.
New varieties just in time to celebrate one of the biggest holidays in the flower industry: Mother's Day!
Its extra-large bud and gradual opening create a strong visual impact in arrangements, particularly in premium designs. Its size and opening behavior support higher perceived value at the point of sale, making it a strong candidate for premium program positioning across multiple seasonal windows.
- Category: Garden-Like Roses / New Varieties
- Color: Earth Tones
- Bud Size: Extra Large
- Vase Life: Long
Rose Powder Puff
Rose Powder Puff has a soft pink color that can be used for layered design work. This variety provides a softer direction within the pink category. Its light pink tone supports layered arrangements and complements both monochromatic and mixed palettes.
The large bud structure gives presence without heaviness, making it a practical choice for florists working across different formats, from everyday bouquets to more detailed event work throughout the season.
- Category: New Varieties / Garden-Like Roses
- Color: Light Pink
- Bud Size: Large
- Vase Life: Medium
A Complementary Addition to the Rosaprima Program
These three varieties are designed to work as a complementary assortment within the Rosaprima program. Together, they cover key color directions while maintaining consistent presentation and reliable performance across multiple floral categories.
For florists, they provide flexibility in design work. For distributors, they support a balanced assortment that combines recognizable color movement with differentiation and premium presentation. Don't forget that Ranunculus are also an all-time favorite for important celebrations!
These varieties are available through the brand's distribution network and will remain part of the program in the months ahead. Distributors interested in incorporating them into their summer assortment are welcome to visit Rosaprima.
Photos courtesy of Rosaprima.
