At the intersection of culture, diplomacy, and design, flowers can become something more than beauty. They become language.
During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol. Through a collaboration with Casa Ecuador, more than 100,000 red roses were used to tell a story of national identity, excellence, and pride.
This Was Not About Volume. It Was About Meaning - Roses as Cultural Ambassadors
Formula 1 is a world defined by precision, performance, and the highest standards. Every detail matters. In that environment, Ecuadorian roses stood alongside gastronomy, art, diplomacy, and innovation with quiet confidence.
Sunrite, as a partner, understood that role deeply. The roses were not there to impress by scale alone. They were there to represent Ecuador, its natural richness, its heritage, and its position as a global leader in premium floriculture. Red roses became a shared language between Ecuador and an international audience.
Three Moments, One Story
Sunrite and Casa Ecuador curated the presence of Ecuadorian roses across three key moments connected to the Abu Dhabi Grand Prix experience:
- 40,000 red roses for the official Casa Ecuador press conference in Guayaquil, setting the tone at home before the world stage
- A refined rose presence at the Abu Dhabi Experience Stand and F1 Terrace, introducing Ecuadorian floriculture to an international, high-level audience
- A large-scale floral installation at the VIP Gala Dinner at Emirates Palace Mandarin Oriental, where diplomacy, business, and culture came together in one iconic setting
In each space, the roses were used as narrative elements. They spoke without words. Passion. Precision. Heritage. Excellence.
Scale With Purpose
One hundred thousand roses is an impressive number, but the true achievement lies in how they were curated. Every stem served a purpose. Every placement was intentional.
Sunrite’s role extended far beyond supply. It was about timing, consistency, quality, and reliability in environments where there is no margin for error. In moments that represent a country, details define credibility.
Ecuadorian Roses on the World Stage
Ecuadorian roses are among the country’s most important export products and are widely regarded as the most beautiful roses in the world. Their presence at one of the most prestigious sporting events globally was not a coincidence. It was a natural alignment between quality and context.
This collaboration demonstrated how floriculture can transcend industry boundaries. Flowers become part of global storytelling. They become ambassadors.
Collaboration as Strength
Working alongside Casa Ecuador, Sunrite helped translate national identity into a sensory experience. This was not sponsorship for visibility alone. It was a collaboration built on shared values, trust, and vision. When done well, collaboration elevates products beyond commerce. It places them in culture.
A Quiet Standard
Sunrite does not seek the spotlight loudly. As an enduring pioneer in the floral industry, the company continues to set standards through actions rather than statements. Quality is assumed. Reliability is proven. Stories are carried with care. Because at Sunrite, roses don’t just travel distances. They carry stories.
From the Andes of Ecuador to Abu Dhabi, this collaboration showed what is possible when flowers are trusted to speak for a country.
