Valentine’s Day is more than number 14 on your February calendar. It is a moment when the world gets together to express emotions through gestures that often speak more clearly than words. At Rosaprima, no gesture is more universally understood than the act of offering a rose. This season, the Ecuadorian brand presents 'The Art of Expression', a Valentine’s Day campaign centered on the beauty of a single, intentional gesture: a rose given with purpose. The campaign reflects how a single stem can carry meaning across cultures, ages, and life's most special moments.
A Universal Language, Shared Worldwide
Across the world, love is expressed in many ways: Amor. Amour. Liefde. Liebe. While the words may change, the meaning behind a rose remains constant. Chosen to be exchanged between partners, shared among family members, or offered in friendship, a rose communicates directly and sincerely.
From Tokyo to Paris, New York to São Paulo, the gesture remains the same. A hand extends. A rose is offered. A moment is shared. Natasha Viedt, Marketing Manager at Rosaprima, shares:
“This Valentine’s Day, we honor the universal beauty of giving roses. Across ages, and moments in life, the gesture remains the same: a hand offering a flower, a smile exchanged, a feeling shared instantly and sincerely."
One Stem, Endless Meaning
Every Rosaprima rose is created with intention. Each stem grown in the Ecuadorian Andes demonstrates careful cultivation, patience, and art by those who harvest them. Its mission is achieved when it leaves the fields and becomes a part of a human story. This Valentine's Day, a Rosaprima rose might symbolize a new beginning, commemorate a long-lasting bond, show gratitude, or simply acknowledge a connection. One stem can convey feelings that words sometimes cannot.
Expressions Captured – A Rose Received, A Moment Felt
As part of 'The Art of Expression', Rosaprima created a visual series capturing women of different ages as they receive a single rose. Each spontaneous, unguarded reaction reveals the emotional impact of a simple gesture. Across generations, the responses are remarkably consistent: joy, surprise, and connection. These moments reflect what their roses are meant to communicate without words.
This Valentine’s Day, Rosaprima invites a renewed appreciation for the meaning behind the rose. When given with intention, a rose becomes more than a flower. It becomes a memory felt in the moment and carried beyond it.
This time, they present a curated selection of roses that embody strength, elegance, and emotion. Iconic red varieties such as Rose Freedom, Rose Redvolution, Rose Tess, and Rose Explorer continue to define the season with their presence and intensity, while an exceptional collection of pink roses offers a softer, expressive counterpart.
Ranging from blush tones to deeper, more romantic tones, these pink varieties bring nuance and versatility to Valentine’s compositions, making them especially suited for moments that call for tenderness, appreciation, and connection. This season’s collection reflects the many ways a rose can speak boldly or quietly while remaining iconic and classic.
