Could this be a revolutionary move by grower Tesselaar Alstroemeria? With their Alstro Special line, they offer their flowers in a different opening stage — more mature and stronger, and perfected for the purpose or occasion that you are looking for. It might well be.
This is the story of a grower who understands that one size does not fit all and, as a result, introduces four flowering concepts that will be useful to every alstro buyer in the floral chain, from the wholesaler to the florist.
What's Your Alstroemeria's Perfect Maturity Stage?
When it comes to creating stunning floral arrangements, florists know that the right stage of flower opening can make all the difference. That's where Tesselaar Alstroemeria steps in with its innovative approach to alstroemerias. We're talking about a game-changer that lets you handpick the perfect flowering stage for your unique floral creations.
Letting the buyer choose the right maturity stage for the flowers they need eases the discussion about which opening stage alstroemerias should be in when they leave the nursery. This discussion sounds familiar, doesn't it? It's an ongoing miscommunication between grower vs. trader vs. florist.
Back in 2020 Tesselaar Alstroemeria already explained in the article Ripe vs. Raw that certain types of flowers really have more power when they are given the chance to mature a bit more.
Karolien Tesselaar stated at that time:
"An alstroemeria only shows its true splendor a few days after it has been placed on the vase, why? In the Netherlands, the flower is delivered to the clocks and directly to wholesalers at cutting stage 2-3. A product that is delivered at cutting stage 4-5 (as it opens in the vase) is classified as 'old' or of poor quality. This is a fable that we would like to get rid of. The connoisseur who sees the flower 'open' in the store notes that the bunch is of poor quality, but that is just because we are used to selling the alstroemeria in the bud.
Ask someone what he thinks of the alstroemeria and 9 out of 10 times the answer is: "What strong flowers, they sometimes hold for three weeks." So, when an alstroemeria can have a vase life that long, selling the flower a little more mature would not harm the vase life in any way. And it would make the flower more appealing since you can see the color already coming up. In short: it is best to sell the flower more open, about two to three days older, so you still have a bunch of flowers that lasts at least two weeks."
Four Alstro Concepts
So, Tesselaar Alstroemeria took the bull by the horns introducing four exciting concepts that redefine the way we use alstroemerias — no more settling for one-size-fits-all flowers that may or may not suit your needs. With this revolutionary new approach, you can pre-order flowers at the right opening stage, that aligns perfectly with your vision.
Let's take a closer look at these four remarkable Alstroemeria categories:
- Alstro Special: This is pure exclusivity embodied in the form of an alstroemeria. Picture an open, blooming beauty that's tailor-made to enrich those special moments.
- Alstro Lux: For a symbol of timeless luxury, opt for Alstro Lux. These alstroemerias exude a strong and high-quality presence that spells absolute perfection.
- Alstro Elegance: Need an alstroemeria that fits every occasion? Look no further. Alstro Elegance is always accessible and elegant, offering optimal refinement every time.
- Alstro Nature: If you're looking for alstroemerias that are perfect for daily use, with a natural and spirited appearance, Alstro Nature is your go-to choice.
Dmitry Turcan Designs for Alstro Special
When it comes to event work, wedding bouquets, and funeral arrangements, florists understand the importance of using open flowers. Tesselaar Alstroemeria recognized this need and responded with the Alstro Special line.
Alstro Special is all about exclusive alstroemerias crafted for extraordinary moments. These flowers are carefully allowed to open on the crop, giving them the opportunity to absorb valuable nutrients for an extended period. The result? Alstroemerias that not only have a longer shelf life but also boast more intense and vibrant colors.
Imagine creating a wedding bouquet with Alstro Special alstroemerias, each bloom exuding the freshness and vitality that only a fully open flower can offer. It's a choice that elevates your floral creations to a whole new level.
When renowned floral designer Dmitry Turcan gets his hands on these alstroemerias, you can be sure of a wonderful creation for these extraordinary moments.
Dmitry took full advantage of the open, blooming alstros that were presented to him. These were Alstroemeria Stephanie, Alstroemeria Elegance, Alstroemeria Estee, and Alstroemeria Wonder Sweet. Check the perfection of these flowers! A 100 percent score when it comes to blooming strong and colorful.
Harvested on Order
And here's the best part – these alstroemerias are harvested on order, ensuring that you receive the freshest and most exquisite blooms precisely when you need them. Your clients deserve the best, and with Alstro Special, you can deliver just that.
Ready to try out Alstro Special or any other of the four concepts by Tesselaar Alstroemeria? Contact this grower directly, or check them out on Floriday and elevate your floral designs with the perfect blooms for every occasion. Tesselaar Alstroemeria is here to make your floral dreams come true, one exquisite flower at a time.
All photos by Dmitry Turcan, courtesy of Tesselaar Alstroemeria.
