For those who work with flowers, creativity often starts long before a stem is cut or an arrangement takes form. It begins with stories—shared experiences, hard-earned lessons, and a passion for growth in every sense. That’s what The Flower Podcast delivers every week, hosted by seasoned floral professional Scott Shepherd.
Whether you're a florist, flower grower, designer, or simply a floral enthusiast, this podcast has become an essential touchpoint in the industry.
Scott Shepherd’s Story: From Wholesale to the World
With over three decades in the floral business—mostly in wholesale—Scott Shepherd knows the rhythms of the industry inside and out. His journey began not behind a microphone but in the everyday motion of sourcing, selling, and connecting florists to flowers. Over time, Scott noticed something: people in floriculture had valuable stories and insights, but few places to share them.
That spark led to the launch of The Flower Podcast—a space where voices from every corner of the industry could be heard.
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What Sets the Flower Podcast Apart?
Unlike many industry platforms that focus solely on trend reports or design showcases, The Flower Podcast dives into the people behind the flowers.
Each episode is a conversation—not just about flowers, but about navigating business, burnout, climate shifts, design evolution, sustainability, and more. Scott brings on florists, growers, educators, event designers, authors, wholesalers, and even foam-free innovation startups, providing listeners with a 360-degree view of the floral world.
It’s not just a podcast—it’s a pulse check on the industry’s most pressing ideas.
Standout Episodes and Guests
The range of guests is what keeps listeners returning. Some memorable appearances include:
- Erin Benzakein of Floret Flower Farm – speaking on storytelling, seasonal growing, and staying grounded through success.
- Dundee Butcher of Phoam Labs – sharing the challenges and breakthroughs of creating compostable floral foam.
- Julio Freitas from The Flower Hat – unpacking the realities of running a premium wedding floral business.
- Bailey Hale (Farmer Bailey) – offering insight into propagation and working directly with breeders.
Whether you're seeking design wisdom or operational strategy, there’s an episode that speaks to your needs.
Why It Resonates With the Floral Community
What makes The Flower Podcast so powerful is its authentic tone. Scott listens deeply and asks questions that go beyond surface-level trends. His experience in the floral trenches gives him credibility, and his curiosity invites openness from guests.
The podcast has become a resource and a support system, especially for those running small businesses or working in isolation. It's helped creatives feel connected, inspired, and informed—regardless of whether they’re harvesting at dawn or prepping for a wedding install.
Where to Listen and Engage
Episodes are released weekly and can be found on all major podcast platforms, including Apple Podcasts, Spotify, and the official Flower Podcast website. The site also includes show notes, guest bios, and opportunities to pitch episode ideas.
Want to go deeper? Scott invites feedback, questions, and even potential guest referrals through the site’s contact page—continuing the cycle of connection that fuels the show.
Pictures courtesy of @The Flower Podcast.
