Lane DeVries has written a book that feels both timely and deeply grounded. In The Pursuit of Purpose: A Forty-Year Journey of a Dutch Flower Farmer in America, he brings together faith, family, work, and the long road that shaped Sun Valley Floral Farms. The book's introduction sets the tone for everything that follows.
It opens with his move from the Netherlands to the United States and the quiet determination that would later define his leadership. From the first pages, readers understand that this is not only a business story. It is a story about vision, persistence, and the purpose behind a life of farming.
A Story Built on Faith and Resilience
DeVries takes readers through four decades of building one of America's largest flower farms. He writes with straightforward honesty about the challenges he faced, the setbacks that tested his resolve, and the moments that called for trust in something greater than circumstance. The book shows how values such as gratitude, teamwork, humility, and resilience shaped every major decision.
Readers in the floriculture industry will recognize the familiar pressures of labor shortages, shifting markets, and global competition. DeVries does not shy away from these realities. Instead, he shows how purpose guided him through uncertainty and how innovation emerged from difficult seasons. For readers outside the industry, the book offers a universal reflection on leadership and character.
Why This Book Matters Now
The Pursuit of Purpose arrives at a moment when many leaders and entrepreneurs are asking more profound questions about direction and impact. DeVries offers a reminder that success grows from intention and a willingness to serve both people and purpose. His story speaks to growers, designers, farmers, founders, and anyone seeking clarity in their own path.
Those who have followed Lane’s journey on Thursd will recognise the same depth found in his 10 Questions feature. The book expands that story into a complete narrative, now available on Kindle and in paperback.
The Pursuit of Purpose stands out as a heartfelt reflection from a grower who built more than a business. It carries lessons on resilience, leadership, and staying aligned with what matters most. It is a book worth reading for anyone building something meaningful.
