Some flowers fill a space, while others define it. Unicorn™ by Danziger belongs firmly in the second category. This instantly recognizable variety invites florists to step away from predictable compositions and explore something more fluid, more expressive, and more in tune with today’s natural aesthetic.
A Natural Sense of Movement
Right at first glance, Unicorn™ feels different. Its airy inflorescence and branching structure create a sense of motion – almost as if the flower is still growing within the arrangement.
Araks Sarkisyan:
“Unicorn™ is a beautiful choice! Its unique texture and elegant stems make it a standout in floral arrangements. The flowing, dynamic stems of Unicorn flowers must add a graceful, natural movement to your designs."
Long, elegant stems carry clusters that seem to float rather than sit heavily. This makes Unicorn™ ideal for designs where openness and rhythm matter: think loose bouquets, architectural centerpieces, or large-scale installations where transparency becomes part of the composition.
In Balance With the Green Aesthetic
The shift toward more natural, garden-inspired floral work continues to shape the industry. Arrangements that feel organic, less controlled, and closer to nature are more popular than ever.
Unicorn™ fits seamlessly into this direction. Its structure adds height without heaviness, texture without clutter. It allows designers to build layers and depth while keeping the overall look light and breathable.
Next to its visual appeal, it also meets practical needs. As a perennial crop, Unicorn™ supports more sustainable growing practices. For growers, it offers reliability, strong performance, and a high tolerance to rust – qualities that make a real difference in production.
Built for Creative Freedom
What truly sets Unicorn™ apart is its flexibility. The stems are easy to work with, allowing for natural curves and sculptural placement. Designers can guide the flower, bend it gently, or let it follow its own line. It adapts to the idea, rather than forcing the design into a fixed shape.
Unicorn™ also responds beautifully to tinting, opening up a wider color palette without losing its character. From soft neutrals to bold statement tones, it transitions naturally between styles and occasions. And with a vase life of over 12 days, it offers more than just a moment – it lasts.
From Grower to Designer
Unicorn™ represents a rare balance between cultivation and creativity. For growers, it’s a dependable crop with strong resistance and consistent output. For designers, it’s a tool that expands possibilities. This dual strength is part of what has made Unicorn™ stand out in the industry – and why it continues to gain attention among forward-thinking florists.
It isn’t a surprise that it won several awards, like the award of Floral Xcellence for Breeders by Wholesale Florist and Florist Supplier Association in 2025.
