The Garden Museum is next door to Lambeth Palace, sitting on the bank of the Thames looking across to Parliament. It's a ten-minute walk from Vauxhall, Westminster, and Lambeth North stations. This year, as many previous ones, they will host the inaugural 'Winter Flowers Week' from December 5-9, displaying seasonal flowers and foliage through enveloping floral festive installations.
What to Know About the Winter Flowers Week
Building on the success of our annual summer British Flowers Week exhibition, this winter edition promotes a seasonal and environmentally friendly approach to holiday decorating. Five floral designers will transform the museum into an unforgettable winter wonderland. With sustainability as one of the most important aspects and characteristics of the event, the floral installations will be created using only British-grown seasonal flowers and foliage, as well as environmentally friendly materials and methods.
The inaugural Winter Flowers Week exhibitors this year are Frida Kim, Harriet Parry, JamJar Flowers, Sophie Powell, and Wagner Kreusch, all groundbreakers and innovators in the floristry world, passionate about improving sustainability in the industry. The week will also include a Friday Late, a chance to mingle among the flowers with a drink in hand, live music, and floral activities. Keep scrolling to meet the florists that will be part of this cool floral event.
Meet the Designers of London's Winter Flowers Week
Visitors can explore five unique displays inspired by winter themes, combining natural elements like dried flowers and festive foliage with imaginative designs that bring forward the magic of the season. During 2024's event, these are the designers that will debut their magic and show you what's good and beautiful in the plant and flower world with amazing creations and designs!
Frida Kim
Frida Kim’s floral arrangements reflect a profound reverence for nature, rooted in her earliest years spent amidst the beauty of the Korean countryside. You name it! Be it a sculptural installation or a petite arrangement, Frida approaches each task with a singular intention—to create art that resonates with people.
Photo: @gardenmuseum
Infusing the essence of Ikebana into her work, her creations emerge with a refinement, veiling within them knotty layers of poetic floristry. Central to her creations is a love for seasonality and sustainability, combining Eastern and Western sensibilities to convey a visual message through combinations of fresh and dried materials.
Harriet Parry
Harriet Parry creates playful works of art by combining her love of flowers and nature with her Fine Art background. She integrates modern and historical art, fashion, and movies into the world of floral design. This approach is notably visible in her 'Flower Interpretations' series.
Photo: @gardenmuseum
Her floral works include editorial and commercial styling, site-specific installations, film, television, events, weddings and exhibits, photography, fine art prints, and editions. Harriet's designs and photos prompt viewers to pause. To experience the wonder of nature and create a moment of stillness in our fast-paced world.
JamJar Flowers
Melissa Richardson developed JamJar in 2009 at her kitchen table. Since its simple origins, they've grown to become one of the UK's premier florists. JamJar Flowers is a floral design business situated in South London that specializes in large-scale installations, luxury events, and weddings. They are known for their inventive and artistic approach.
They use flowers to tell stories and transform spaces. From high-end luxury events and installations to intimate gatherings, JamJar Flowers uses British-grown flowers and foliage whenever feasible, with seasonality and sustainability at the forefront of their work. They even have their own book where they share tips on preserving the beauty of nature through flowers!
Photo: @gardenmuseum
Sophie Powell
Renowned floral designer Sophie Powell grew up with a love for flowers thanks to her grandmother, who was an avid gardener and competition florist. With a creative career in mind, Sophie soon realized that floral design was her passion and balanced her full-time job with weekend work at a flower shop. Following roles with some of London’s leading florists, it would be an opportunity at legendary McQueens Flowers where Sophie’s talent and dedication would come to the fore.
Photo: @gardenmuseum
With over a decade in the industry and five years at the helm of the globally recognized flower school, Sophie opened a much-anticipated studio, U.FL.O. (Unidentified Floral Object) in 2023. Whether she’s creating an ambitious installation or traveling the world as a guest tutor, Sophie’s expertise and bold, art-centric approach have solidified her status as an authority on flowers.
Wagner Kreusch
Born in Brazil and best known for his long career dedicated to teaching floristry, Wagner Kreusch's graphic and sculptural floral design work is highly inspired by contemporary Ikebana. The son of a florist and having spent his youth in the countryside, Wagner had the unique chance to experience untouched natural environments that are now in constant threat in his native country.
Wagner co-founded the world-renowned 'London Flower School' in 2017, where he brought awareness to floristry as an art form and used his voice as a teacher to serve the industry that he is so passionate about. Kreusch studied at the renowned Sogetsu School of Ikebana under the supervision of the late Ikebana master Mr Shigeo Suga. Wagner is a certified Sogetsu teacher simultaneously practicing and teaching the art form today.
Photo: @wagnerjk
If you wish to attend the event to be a part of this marvelous group of floral experts and designers, make sure to buy your tickets today! It's a magnificent opportunity to not only see inspiring creations using beautiful winter flowers but also learn from great professionals.
