The World Cup of Floral Art kicked off this week in The Hague, bringing together the best floral designers from around the globe. The event is organised by Florint and the Royal Dutch Florist Association (VBW). This prestigious competition showcases unparalleled creativity, craftsmanship, and innovation. Designers compete in multiple tasks that challenge their artistry, technical skills, and storytelling through flowers.
Task 1 - Inspired by the Dutch Tulip Vase
Task 1 draws inspiration from an iconic Dutch symbol — the tulip vase. Competitors were given 120 minutes to flower their creation, a free-style design of their choice, but with several important guidelines:
- The piece must feature at least three vertical sections stacked on top of each other, echoing the layered form of traditional Dutch tulip vases.
- It must be built to last a minimum of four days, demonstrating not only beauty but also durability.
- The design cannot exceed 39 x 39 inches (1 x 1 meter) in width and 78 inches (2 meters) in height
- All materials are provided by the competitor, allowing each designer to fully showcase their unique style and vision.
This opening task sets the tone for an exciting week where the world’s top floral artists transform flowers into extraordinary works of art.
Scoring Floral Design With the International 100-Points System
The Florint judging system is designed to have a more than fair result. Each task has its own weighting factors depending on the requirements asked.
The judging is based on the 100-point scoring system, evaluating four main criteria:
- Idea, Color, Composition, and Technique.
All four represent a crucial aspect of good floristry design. The four criteria are further divided into sub-categories, each of which also has weighting factors. During this floristry championship, the four criteria are ‘weighted’ separately by the jury’s Technical Committee. For example, the aspect of ‘composition’ may allow you to earn more points than that of ‘color use’. In that case, the jury has decided that composition is more important for this particular task. Such a weighting method allows for the most precise and fair assessment.
The 100-Point System is now fully digital, so all is there once all judges have given their scores.
Here Are All the Designs of Task 1
- United States – Jenny Ingrum
- Finland – Säde Alanen
- Spain – Irati Tamarit
- Switzerland – Christian Ulrich
- Hungary – Gábor Nagy
- Italy – Rudi Casati
- Ukraine – Olena Driuchan
- Poland – Tomasz 'Max' Kuczyński
- Belgium – Chantal Post
- Japan – Hiroto Inoue
- Germany – Christopher Ernst
- Croatia – Magdalena Kahlina
- China – Ni Zhixiang
- Netherlands – Franka Roenhorst
- Norway – Eilin Katarina Melkersen
- Estonia – Saale Halla
- Armenia – Marina Bulatova (assistant of Arman Voskanyan)
- Republic of Korea – Do Hyun Lee
- France – Frédéric Dupré
Romania – Claudia Tararache
- Latin America – Oscar Villela
- Slovenia – Karmen Kovač Resnik
- Czech Republic – Karolína Žáčková
Beyond Task 1, the World Cup competitors will face a total of six challenging floral design assignments spread across the event days. Each piece will be judged by an international panel of expert jurors, evaluating not just creativity, but also artistic concept, technical precision, innovation, and presentation.
The excitement builds toward Saturday, August 30, when the new World Champion will be crowned during the spectacular theatrical finale.
You haven't decided to come? This is a full floral experience, a celebration not to miss. The program includes live demonstrations, hands-on workshops, and exhibitions by top floral designers from around the world, offering insights into the latest trends and techniques shaping floral artistry today. By purchasing your ticket for the upcoming days via the official World Cup Website, you'll have a rare chance to connect with leading designers and experience world-class floral artistry up close.