<p>Decorum is the premium brand of over fifty Dutch <a title="growers" href="/articles/a-short-history-of-decorum">growers</a>. All are family-owned businesses, many of which are third or fourth-generation. These growers work together to create a strong brand that stands for the highest quality, innovation, and sustainability.</p>

When is a product labeled as Decorum?

<p>Each grower has a list of requirements that a product must meet to be delivered in Decorum packaging. This includes criteria such as the minimum number of flower buds, size, minimum weight of the flower, diameter of the flower, size of the flower or plant, and ripeness. Each company designs its quality process differently, depending on the specific product being cultivated by the grower. Some use scales, others use cameras, while some growers select everything by hand or use a combination thereof. Finally, and critically important, Decorum utilizes independent external quality controllers who verify in the supply chain that all Decorum flowers and plants meet the required quality standards. This confirms and strengthens the commitment to quality.</p>

These Are the Hottest Plants With Premium Label

Continuous innovation is the key to standing out. Decorum Plants & Flowers understands this, which is why the brand collaborates closely with top breeders to bring you up to 75 fresh varieties each year.

This Is Decorum's Novelties Label 'brand NEW'

The latest offerings from the Decorum growers are marked with the exclusive 'brand NEW' label and are designed to inspire and elevate your artistry. Check out these hot arrivals on the market.

Roselily Nowa: A New Twist on Double-Flowered Lilies

Roselily Nowa by Van Schie — *Roselily Nowa by @Van Schie*

Roselily Nowa close up by Van Schie — *Roselily Nowa close-up by @Van Schie*

The Roselily Nowa, produced by Van Schie, adds a fresh splash of color to the world of double-flowered, pollen-free lilies. The flowers of Nowa feature white petals and bright pink veins, complemented by matching speckles. Its long-lasting blooms and strong stems make it a striking potted plant.

Chrysanthemum Vienna Coco: A Mega Flower for Every Occasion

Chrysanthemum Vienna Coco from Lionplant by Decorum — *Chrysanthemum Vienna Coco by Lionplant*

The Chrysanthemum Vienna Coco is the latest addition from Lionplant. This mega-flowered chrysanthemum is available in three colors: yellow, pink, and bronze. Known for its large blooms, the Vienna Coco continues to grow over time, making it a long-lasting and dynamic feature in any arrangement.

Availability: Year-round.

Amaryllis Double King: A Royal Addition

Amaryllis Double King from Vreugdenhil Bulbs & Plants by Decorum — *Amaryllis Double King by Vreugdenhil Bulbs & Plants*

Cultivated by Vreugdenhil Bulbs & Plants, this double-flowered variety stands out with its full blooms and impressive size. Its rich colors and long-lasting qualities make it a must-have for any flower enthusiast. Whether for seasonal displays or as a gift, the Double King adds a touch of royalty.

Available: Seasonal.

Amaryllis Univerz Deep Black: Luxury in Every Petal

Grown by Vreugdenhil Bulbs & Plants, this variety features a luxurious golden hue, giving it an almost regal feel. What sets it apart is its exclusive 'No Water' feature, making it a perfect choice for hassle-free indoor decor.

Available: Seasonal.

Zamioculcas Lima: A Playful Twist on a Classic

Zamioculcas Lima from Duijn-Hove by Decorum — *Zamioculcas Lima by Duijn-Hove*

Cultivated by Duijn-Hove, the Zamioculcas Lima adds a playful touch to the ever-popular Zamioculcas family. Known for its resilience, this variety features a fuller appearance with slightly smaller leaves, making it a standout in the assortment.

Available: Year-round.

Amaryllis White Amadeus: Pure Elegance in Bloom

Amaryllis White Amadeus by Decorum — *Amaryllis White Amadeus by Vreugdenhil Bulbs & Plants*

Another stunning variety from Vreugdenhil Bulbs & Plants, the Amaryllis White Amadeus features large, beautifully shaped flowers in pure white. Compact and sturdy, this variety produces many flowers, creating a full and elegant display. It’s ideal for those who appreciate the timeless beauty of white blooms.

Available: Seasonal from week 44.

Amaryllis Galaxy Black: A Cosmic Masterpiece

Amaryllis Galaxy Black by Decorum — *Amaryllis Galaxy Black by Vreugdenhil Bulbs & Plants*

With its hand-painted bulb featuring a unique gold-and-black mix. The exclusive color combination and stunning appearance make the Galaxy Black a true eye-catcher in any decor.

Available: Seasonal

Amaryllis Luxury Gold: A Touch of Gold

Amaryllis Luxury Gold by Decorum — *Amaryllis Luxury Gold by Vreugdenhil Bulbs & Plants*

Cultivated by Vreugdenhil Bulbs & Plants, this amaryllis features a chic golden color that is both luxurious and elegant. Part of Decorum’s exclusive line, the Luxury Gold brings a refined, high-end look to any arrangement.

Available: Seasonal.

Haworthia White Tiger: Stripes of Wonder

Haworthia White Tiger from Winco Holland by Decorum — *Haworthia White Tiger by Winco Holland*

The Haworthia White Tiger, cultivated by Winco Holland, brings an exotic touch to your home. The true beauty of the White Tiger lies not just in its colors but also in the intricate details. Each leaf stripe is unique - like a fingerprint - making every plant one of a kind. Its appearance and compact size make it a great addition to any indoor space.

Availability: Year-round.

Lilium White Starlight: A Heavenly Blossom

Lilium White Starlight from Van Schie by Decorum — *Lilium White Starlight by Van Schie*

Produced by Van Schie, this stunning white lily variant is a standout. A genetic variant of the popular Oriental Starlight Express, the White Starlight features a soft white color with subtle yellow veins. With its compact plant shape and large, upright blooms, it’s the perfect way to bring a touch of elegance and light.

Ready to Transform Your Floral Creations?

You recognize the novelty's with the 'brand NEW' label from Decorum

Explore these new varieties and stay ahead of trends. Click here to see also the hottest flowers. With Decorum’s 'brand NEW' label, you’re always one step ahead. Decorum’s latest flower novelties show the perfect blend of innovation, high quality, and beauty. Each variety is carefully bred to inspire your creativity and level up your floral artistry.