In the world of flowers and plants, everything revolves around the art of storytelling, and presentation is key. That’s precisely where the strength of Decorum Plants & Flowers' new approach lies, as showcased at the Trade Fair Aalsmeer 2025. For florists seeking to stand out with distinctive collections and a clear vision, this new brand house will inspire you on how to display plants and match the needs of your customers. Let's check out the collection!
A Vision of Diversity and Connection
Decorum’s brand house contains six unique labels under one umbrella. Each brand tells its own story, with its own style, making it easy for florists to find their selections to their store concept and target audience.
As a florist, this means more clarity and choices without added complexity. Whether you run a minimalist boutique, a country shop, or a modern concept store, there’s always a brand that fits.
A New Level of Presentation and Experience
What truly stands out is how Decorum elevates the presentation of their plants and flowers, with this renewed brand house offering a clear overview. During the Trade Fair Aalsmeer, visitors got an exclusive first look at this refreshed presentation. It’s clear that plants are more than just decorative – they can convey a lifestyle.
What Does This Mean for You?
The launch of the new brand house is scheduled for the second quarter of 2026, with ordering available from that time. The real inspiration lies in the possibilities it opens up for florists.
Think about creating an experience in your shop where every plant tells a story, every style speaks, and every customer feels connected. The world is changing, and customers are increasingly seeking authenticity and experience. With Decorum’s renewed approach, you’ll have the tools to meet those needs perfectly.
The Passion and Craftsmanship Behind Decorum
What makes these plants truly special is the expertise of the grower behind Decorum. Their passion for premium quality, sustainability, and innovation translates into plants that are not only beautiful but also tell a story. As a florist, you hold the power to surprise and inspire your clients with living artworks that set the mood and create lasting memories.
Let yourself be inspired by the beauty of Decorum’s offerings and craft floral arrangements that will delight the senses and leave a lasting impression.
